Complex Made Simple

Alba participate in Aluminium China 2014

Aluminium Bahrain (Alba)’s participation in Aluminium China 2014 provides an ideal platform to promote the company globally, and expand its customer base across Asia as well as position Bahrain as an attractive economic destination for international investors.

Aluminium China –one of the most awaited events for knowledge exchange and networking opportunities in the aluminium industry– as well as a widely considered to be one of Asia’s leading trade fairs for the aluminium industry, was held from July 09 to 11, 2014 at the Shanghai New International Expo Centre, Shanghai, China.

The event attracted over 450 international exhibitors and key decision makers from 30 countries encompassing the entire spectrum of the aluminium value chain and witnessed more than 63,000 visitors on the opening of the exhibition. It showcased the latest product innovations and cutting edge technologies as well as facilitated opportunities for suppliers, producers and consumers to meet under one platform.

Commenting on Alba’s attendance in Aluminium China 2014, Manager Reduction Lines 1-3, Nabeel Jallabi: “Aluminium China is Asia’s top trading, sourcing, networking and branding platform for the complete Aluminium industry, this event presented the right platform for exploring business opportunities with potential trade partners as well as learning of new trends and developments in the industry. Our participation at this event also gave us the opportunity to present Bahrain as an attractive economic destination to the global business community.”

The exhibition area at Aluminium China 2014 was grouped by product type, this is a huge boost for visitors seeking to use their time onsite efficiently. This new move was organized to attract the most high caliber target buyers and enhance the outcomes of participation, by giving buyer’s the chance to make a beeline for the vendors of their choice.