Complex Made Simple

ALJ launches first 4X4 driving experience in Kingdom of Saudi Arabia

Abdul Latif Jameel (ALJ), authorized distributor of Toyota vehicles in the Kingdom of Saudi Arabia, has launched one of a first-of-its-kind driving experience designed to test drive four-wheel drive cars.

The launch event took place at the ‘4X4 Experience’ display area and circuit in King’s Abduaziz Road, Jeddah, in the presence of ALJ officials, VIP guests, car enthusiasts and a group of journalists.

The inauguration of the “4X4 Experience” included an introductory tour of the premises and a presentation of ALJ’s and Toyota’s vision of what is expected to be achieved from the unique experience, which is sure to very popular among young Saudis.

The new ‘4X4 Experience’ occupies an area of 25,000 square meters, consisting of an integrated display area for Toyota 4X4 vehicles and a circuit dedicated to driving and endurance tests on various types of simulated road and driving conditions. Moreover, Toyota team will organize events that focus on fun, safety and innovation.

Dr. Adel Mohammed Ezzat, Managing Director of Marketing at ALJ, expressed his delight at the launch of this innovative experience which will be the new home for excitement and adventure, saying: “The launch coincides with ALJ’s celebration of six decades of dedicated service in the Saudi market, which has earned ALJ the trust of generations of customers in the Saudi market.” He went on the say: “4X4 enthusiasts now have a special home to exercise their favorite hobby and test their driving abilities while learning the basics of driving sports cars. Most importantly, the “4X4 Experience” enables participants to identify and commit to the principles of safe driving, which will contribute to promoting traffic awareness among young people and raise road safety levels.”

Dr. Adel pointed out: that “The establishment of the ‘4X4 Experience’ comes in the context of ALJ’s strong relationship with the Saudi market and is one of a number of programs and creativities that aim to serve the community. The ‘4X4 Experience’ is an endorsement of Toyota’s policy that puts safety at the top of its priorities.”

With a commitment to its ‘Guest First’ policy and excellence in everything it offers, ALJ supports the Toyota brand in the Saudi market through an extensive network of sales showrooms and maintenance centers strategically located across the Kingdom to provide convenient access for its customers wherever they are.