Complex Made Simple

Almarai launches 2014 Annual Report

Instinctif Partners deployed global expertise to produce Almarai’s 2014 Annual Report to international standards of best practice

Almarai, the world’s largest vertically integrated dairy company, serving a diverse range of high quality food and beverage products to consumers across the Arab World, released its 2014 Annual Report, designed and co-developed by international business communications consultancy Instinctif Partners.

The Annual Report showcases Almarai’s continued exceptional financial performance, as well as in-depth analysis of the Company’s history, growth, and commercial offering. Instinctif Partners was hired by the region’s largest food and beverage manufacturer to deliver a report that was consistent with international standards of best practice.

Paul Gay, Chief Financial Officer, Almarai Company, commented, “It has been a pleasure to work with the Instinctif Partners team on this project. Almarai experienced a year of unprecedented success and Instinctif’s depth of knowledge in developing this type of report was instrumental in their selection for the project. We are pleased with the finished product.”

Instinctif Partners Middle East drew on its global depth of experience in corporate reporting to develop the concept, design, and content of Almarai’s Annual Report. The Company’s latest Annual Report reflects its status as an international player.

Commenting on the 2014 Annual Report, Hussam Abdulqader, Head of Communication & Public Relations at Almarai, said, “Almarai has grown from strength to strength in recent years, so we worked with an organisation with the capability to produce an Annual Report that communicated our growth story. The report also demonstrates our commitment to the promise of ‘Quality you can trust’. Almarai and the Instinctif Partners team have worked collaboratively on this project, and both parties are proud of their work.”

Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, commented, “It has been a privilege to work with Almarai on delivering their Annual Report for 2014. Almarai is a regional success story, and we have worked tirelessly to develop a report that accurately and compellingly communicates their journey and achievements. By deploying global expertise and a unique skill-set, we have completed a report that both we and our client can be proud of. Almarai is an investor relations leader in Saudi Arabia, and this report reinforces that status.”

Arabia’s stock exchange has a total market capitalization of over US $558bn, and is considered the most important in the GCC. The Tadawul is expected to open to qualified international investors later in the year. Almarai’s market capitalization currently stands at SAR 51.6bn, and its share price outperformed the Tadawul All Share Index (TASI) by 400% at the end of the financial year 2014.

Media Contact:
George Allen
Instinctif Partners
[email protected]
M: +971 5660 96749