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Amazon Prime members in the UAE take part in their first Prime Day

"50% of products purchased by customers during Prime Day in the UAE came from innovators and entrepreneurs – most of which are small and medium-sized businesses.” - Ronaldo Mouchawar, Vice President, Amazon MENA

Members enjoyed deals on a wide range of categories including beauty, electronics, grocery and pet products Prime members in the UAE saved hundreds of thousands of Dirhams during Prime Day Millions of people around the world streamed Prime Day events including the Prime Day Concert presented by Amazon Music

This year, Prime Day was once again the largest shopping event worldwide in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, Prime members purchased more than 175 million items.

“Only weeks after the local launch of Prime, UAE Prime members had the chance to join members around the world in shopping epic deals during Amazon’s Prime Day” said Ronaldo Mouchawar, Vice President, Amazon MENA. “Prime Members in the UAE enjoyed deals on thousands of items, and best-selling product categories in the UAE included Health, Beauty and Perfumes, Electronics, and Grocery. 50% of products purchased by customers during Prime Day in the UAE came from innovators and entrepreneurs – most of which are small and medium-sized businesses.”

Global Highlights from Prime Day 2019  

  • Prime members worldwide saved more than one billion dollars throughout Prime Day.

  • Millions of items shipped in one day or faster using Prime Free One-Day, Prime Free Same-Day, or Prime Now worldwide – making it the fastest Prime Day ever.

  • Members in 18 countries shopped – double the number during the first Prime Day five years ago.

  • Amazon welcomed more new Prime members on July 15 than any previous day, and almost as many on July 16 – making these the two biggest days ever for member signups. 

  • Customers made their homes smarter this Prime Day by purchasing millions of smart home devices.

More Entertainment this Prime Day than Ever Before 

Millions of people around the world streamed Prime Day events – including the Twitch Prime Crown Cup featuring FIFA 19 and Apex Legends and the Prime Day Concert presented by Amazon Music and headlined by 10-time GRAMMY Award-winning artist Taylor Swift. 

United Arab Emirates Highlights from Prime Day 2019

  • Deal categories enjoyed most by members in the UAE included Health, Beauty and Perfumes, Baby Products, and Pet Products.

  • Members in the UAE purchased more than 21,000 liters of bottled water, more 8,500 kg of powder detergent and more than 15,000 square meters of paper towels.

  • The best-selling Amazon devices in the UAE were the Kindle Paperwhite and the All-New Kindle.

  • Members in the UAE were able to stay local and shop globally on their local Amazon site, with thousands of items purchased internationally from Amazon US.

Spotlighting Small and Medium-Sized Businesses 

Prime Day 2019 was another record-breaking success for independent third-party sellers—mostly small and medium-sized businesses. These innovators, artisans, and entrepreneurs are an invaluable part of the Amazon family. Products from these unique businesses increase variety and contribute to the ever-expanding selection available to Prime members worldwide. Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods.

Prime Features

Amazon Prime is offered at AED 16 per month, or alternatively for an AED 140 annual payment. Further, until 31 October 2019, monthly customers can enjoy an introductory promotional price of AED 12 per month. All customers can try Prime free of charge with a no obligation 30-day trial at Amazon.ae/Prime