Souq.com in Saudi Arabia has now been officially rebranded as Amazon.sa.
Amazon, which owns Souq, had announced its plans to gradually roll out the Amazon brand across the Middle East as it assimilated the Souq name. After all, Souq.com was bought out by Amazon in 2017 for $580 million, its staff and managers now a part of the Amazon network. Souq was one of the pioneers of e-commerce in a region that has proven a laggard in terms of online commerce, and its surprising success led to it being acquired by US e-tail giant Amazon.
Last year, the rebranding initiative began with Souq.com in the UAE becoming Amazon.ae, the US company’s first official portal in the Middle East. We interviewed Ronaldo Mouchawar, Vice President of Amazon MENA and Co-Founder of SOUQ.com last year following the transition. You can find that interview here.
“All existing Souq.com customer credentials, wish lists, orders, delivery addresses, payment methods and customer support queries have been converted to new Amazon.sa accounts,” Amazon said in a statement.
Customers will have free next-day delivery on orders above SAR 200, as well as the option of paid same-day delivery to select areas in Saudi Arabia as Souq.com becomes Amazon.sa, Khaleej Times reported. Saudi Post will continue to be a strategic delivery partner for the company in the coming period.
Saudi businesses of all sizes can now begin selling their products on Amazon.sa. In 2019, nearly 225,000 Saudi SMEs surpassed $100,000 in sales in Amazon’s stores worldwide.
Amazon said it is building an operations network that will span the country, and its footprint already includes 14 warehouses, a workforce of more than 1,400 and a strategic delivery partnership with Saudi Post, as per Reuters.
According to MENAbytes, there are no signs of the company’s premium subscription service Amazon Prime on Amazon.sa yet. It was launched in the UAE a month after Souq was rebranded to Amazon.ae.