Complex Made Simple

6th edition of Arab Luxury World set to focus on digital transformation and how it is reshaping retail

Industry leaders come together to share and explore current and future trends in luxury through engaging panel sessions and interactive workshops.

The event's sixth edition will take place between June 12-13 at the JW Marriott Marquis Dubai This year's theme is "Digital Transformation Focusing on Data and Premium Retail" "The luxury industry, specifically premium retail, is undergoing a revolution" - Alexandre Hawari, CEO, Mediaquest

The sixth edition of Arab Luxury World, the Middle East’s leading luxury business conference, will return to the region on Wednesday, June 12th and Thursday, June 13th at the JW Marriott Marquis Dubai, under the theme Digital Transformation Focusing on Data and Premium Retail. The conference serves as a dynamic platform for regional and global professionals from the luxury industry to engage in meaningful discussions about the latest trends and core challenges facing businesses today.

The retail industry has been encouraged to remain agile in today’s challenging market. With a growing focus on digital engagement for consumers, the rise of boutique malls, and the challenge of over-retailing and e-commerce, it’s no secret that the regional luxury landscape has also faced incredible change. "The luxury industry, specifically premium retail, is undergoing a revolution. With the rapid introduction of new technologies, changing consumer behaviors, diversified omnichannel communication strategies, and disruptions at each level of human touchpoints, it is imperative to take cognizance of what the future of premium retail is becoming,” says Alexandre Hawari, CEO of Mediaquest.

The agenda will feature sessions such as ‘Cracking the Luxury Code’’, which will answer questions about the unexplored opportunities that digital can unlock within luxury retail. 

‘Road Map to Building Borderless Brands’ will ask the expert panellists how regional businesses are engaging with consumers through digital media in order to go global and what innovations in products and services are helping brands connect with a broader audience. 

‘The Future of Premium Retail’ will delve into e-commerce and the continuous change in consumer habits. 

‘Addressing the Talent Gap’ will address the lack of specific talent and skill sets to meet the demands of increasingly innovative companies within the MENA region, and ‘Big Data’ will look into addressing every day, real-life concerns such as, “How do we find a balance between the privacy of personal data and the use of data for customization/personalization?”. 

“The Rise of Art and its Impact on Luxury” will discuss the strategic connection between art and luxury. 

‘“Globalization”: Redefining Communication Models’ will cover how the new generation of customers are changing their dialogue and interaction with brands, while ‘Blockchain: Is it the Next Luxury Revolution?’ will explore blockchain’s potential for decentralizing and creating transparency for luxury consumers. 

To further drive collaboration and empowerment for professionals, day two of the conference will give guests the ability to participate in interactive workshops that discuss and dive even deeper into the themes and challenges discussed during day one.

Some of the renowned names from the world of luxury participating in this year’s ALW include: Valérie Messika, Founder and Creative Director of Messika Paris, Cyrille Fabre, Partner and Head of Consumer Products and Retail Middle East of Bain & Company Middle East, Inc., John Peeters, Director Business Development & Co-Owner of Holition, Xavier Anglada, Managing Director of Accenture Digital Lead, MENA & Turkey, Jonathan Siboni, Founder and CEO of Luxurynsight, Diala Makki, Media Personality, TV Host and Content Producer, CEO of Le Monde des 5 Fleurs, Massimo Buonomo, Global Expert of United Nations, and Anupam Gupta, Director – Middle East Operations of ConsenSys MENA.   

“The agenda set forth in this year's Arab Luxury World keeps these key themes in mind and provides clarity on issues that are critical for the luxury sector in the region.  These bold topics will help the sector weather today's challenging business landscape whilst creating forward-looking growth opportunities. The choice seems harsh but is real – transform digitally or fade into oblivion. How you ask? ALW will answer," says Hawari.

First launched in 2014, the Arab Luxury World conference has gone from strength to strength and has seen approximately thousands of industry professionals and 370 speakers share invaluable knowledge and insights on the growing luxury market. Now in its sixth year, Arab Luxury World has grown into a global networking platform that is generously supported by key movers in the industry, including Laha, Jamalouki and OMD as the Gold Sponsors; Marriott International Luxury Brand as the Silver Sponsor; The Luxury Hive as the Bronze Sponsor; Z7 Communications as the Luxury PR Partner and Haya and The New York Times as the Media Partners. 

For further information on the sessions, speakers, or to register for the event, visit the official Arab Luxury World website at: 

Join the conversation: #arabluxuryworld19 for more details.


Mediaquest is one of the largest and most influential privately-owned media houses in the Middle East and North Africa region. 

Established in 2000, Mediaquest remains at the forefront of the regional media landscape through its diverse set of brands targeting from business leaders, fashionistas, mature to millennials in the region and beyond. The company has adopted new technologies and data management to enhance the effectiveness of multimedia content creation, production, and marketing. With offices in Dubai, Riyadh, Algiers, Beirut, and Paris, Mediaquest is committed to being an important part of the Middle East Knowledge Economy. Mediaquest generates a combined portfolio of more than 20 brands, covering business, marketing, communications, women’s interests, lifestyle, and entertainment. Its reputed brands include Marie Claire Arabia, Haya, and Buro 24/7 Middle East, as well as the highly regarded business-to-business titles TRENDS, AMEinfo, Saneou Al Hadath and Communicate.

Mediaquest’s dedicated MEmob+ Data Mining Platform offers a full-service mobile campaign management solution for engaging with consumers on every step of their path to purchase. The platform helps to automate audience building at scale in real-time, measure the success of advertising through dwell-based micro-attribution, and unlock predictive insights to learn more about the customers, to refine the marketing and advertising strategies.

Mediaquest creates, manages and delivers some of the region’s best-known industry events, including the Arab Luxury World; the Top CEO Conference & Awards; the Arab Women Forum; the Saudi IT and Tech Expo; Marie Claire Shoes First; the Parent and Child Wellbeing Conference Dubai and Saudi Arabia; the Festival of Media MENA Conference and Awards; the Saudi Summit (Roadshow); the Saudi Fashion and Beauty Week and the MENA Effie Awards.