Complex Made Simple

Argo Tea Café opens its first branch in Kuwait

Argo Tea, the award winning international tea brand, has opened its first café in Kuwait in the Tavern complex located in the popular Jabriya district.

Founded in Chicago in 2003, Argo Tea Café is present in 40 locations across the United States. Azadea group is the Franchise owner in the Middle East, and is currently operating 7 Argo Tea café’s located in Abu Dhabi, Dubai and Doha.

Argo Tea is the largest tea café chain in the world, serving 10 million cups of tea annually. The company serves tea that is all-natural and made from real ingredients that are sourced from more than a dozen countries across the globe.

Speaking on eve of an exclusive media event, Mr. Hussam El Batta, Senior Brand Manager for Argo Tea Café MENA said, “Our food and beverage philosophy is based on three truths: all natural, real ingredients and smart calories. We’ve created our own unique blends of “Signature Drinks” that are all naturally fresh, healthy and distinctive, always made from real ingredients that are free of any artificial flavorings, colors or additives.”

Commenting on the brand’s expansion in the region, Mr. El Batta further added “We have received positive feedbacks from our customers and are optimistic about the growth of the tea-consumption market here. We already operate 7 cafés and have plans to open 2 more in Doha, Kuwait and Abu Dhabi by the end of this year. “

Engaging and interactive, the media event saw attendees being welcomed and treated to a pass around of Argo Tea’s signature drinks . Led by a specially trained tea host, an interactive blind tea tasting activity was organized to give media guests a chance to taste and smell different tea blends exclusively created by Argo Tea.

Mr. Dany Abou Jamra, Country Manager for Azadea Group in Kuwait also commented “Argo Tea continues to challenge the traditional perception of tea. Tea drinking is an integral part of the Arab culture; people usually choose to socialize over tea at home with family and friends. Argo Tea café makes this tea drinking experience more of a fun, social ritual; our cafes provide the perfect atmosphere for people to meet up with friends, family or even business associates.”

Passionate about bringing teas directly from growers around the world, Argo Tea Café is dedicated to being a sustainable business by working with the best local and global tea, coffee, and food artisans and by contributing back to the community to promote a healthy lifestyle and the conservation of natural resources.

This eclectic blend of quality, taste, design and style has made Argo Tea café the global leader in the tea café concept