Complex Made Simple

Aswaaq participates in LS Retail Connexion 2015

The conference was led by innovative ideas, technological advancements in retail and futuristic plans in the industry

The LS Retail Connexion 2015 was a two-day exhibition held from at Madinat Jumeirah.

Designed to offer deep insights into how the right technology can help businesses to succeed in the retail and hospitality world, the exhibition aims to make retail and hospitality businesses easier, boost sales, create simpler ways to connect with consumers, innovate faster implementations and allows networking while sharing experiences.

Followed by the launch of a brand new community mall in Al Badaa and an online extension ( of their retail chain in the region, the UAE’s established local retailer, Aswaaq took the opportunity by participating in the two-day event to showcase to the global retail industry that in UAE, retailers take full advantage of the technology to excel.

Since its inception, technology has been Aswaaq’s focus to achieve the competitive edge. Deputy CEO of Aswaaq, Mr. Affan Al Khoori, elaborated the objective by shedding light on the technological roadmap of Aswaaq. “At Aswaaq, we leverage state-of-the-art technology to deploy dynamic and innovative solutions within our framework to empower our employees and customers, so that our customers can enjoy a unique shopping experience. Therefore, a platform like LS Retail Connexion is a great way to connect, educate, engage and share best practices with globally recognized leading solution partners and retailers.”

Last year, Aswaaq’s participation in LS Connexion Iceland, gave them the opportunity to present a case study on “Mobile Loyalty in Action” and “Innovation is the Key” that elaborated the futuristic view and development in Dubai, UAE. This year, Aswaaq’s participation in the LS Connexion conducted in Dubai aims to take visitors through their technological roadmap.

With respect to the above, Aswaaq has always used technology as an anchor to achieve the competitive edge in the market. As a result, they are in the continuous process of building solution framework that comprises of the following layers towards both evolutionary and revolutionary innovation:

High data integrity & Scalable transaction layer: To achieve goals through periodic enhancement of ERP & Industry specific solutions.

Virtual Layer: Virtualization to provide high availability for critical applications and streamlines application deployment and migrations. In addition, this enables them to respond faster to ever-changing business demands/innovations.

Big Data layer: Allowing them to take smart and proactive decisions.

Omni-Channel layer: Leveraging the technology to build the trust, reach, transparency and experience for customers through loyalty program, ecommerce and mobile applications.

Technology as a service (TAAS): Embracing “Technology as a service,” platform which empowers them to overcome the geographical and time barrier to share information instantly and collaborate effectively on a device independent solutions.

Immersive Customer Experience: Incorporating digital intelligence & gamification in their respective mall, shop floor and back-office.

Sustainability: Taking extreme care and never compromising on the sustainable use of the natural resources.

The above model was gained by having a strategic alignment with a committed and futuristic technology solution providers like Microsoft, LS Retail, IBM and their partner network.

Onboard as a participant, Aswaaq’s priority as the regions emerging retail leader was to build brand value and loyalty locally and internationally. Aswaaq representatives displayed their technological advancement in the field of retail and shared about their business relation solidarity with various technological partners. Which gave an opportunity for the delegates to witness the technology in action in the retail industry

The two-day exhibition is a great place to meet the region’s and global most active partners and customers. Attendees witnessed various experts from the industry who took them through the latest trends, updated them on consumer insights and digital behavior.