Aswaaq has announced the launch of Phase II of its new community mall in Al Barsha South 1 in Dubai. The community mall will be comprised of several shops that provide a wide variety of services to residents, as well as an 11,000-square-foot Aswaaq supermarket, which opened last April.
Aswaaq’s new community mall provides integrated consumer and community-based services for the 3,300 residents of Al Barsha South One, with the number expected to increase with the completion of housing projects of the Mohammed Bin Rashid Housing Establishment.
Furthermore, several shops and restaurants have already opened within the new community mall, including Aster Clinic and Pharmacy, Al Furqan Stationary, The Doll house Ladies Salon, 4U Gents Salon, Falafel Factory restaurant, City Burger restaurant, My Special Gift Trading, ER Laundry, Golden Motors Telecom mobile shop, Style Trading Abaya, Green Belt Car Washing, along with an ATM from the Abu Dhabi Islamic Bank.
On the occasion of the completion and opening of its new community mall Al Barsha South One, Aswaaq organised a ‘Happy Family Day’ event, which included a variety of activities such as face painting, a football field, cartoon characters, various workshops, inflatable castles, a clown, and many other interesting games. The event continued for several hours, and was attended by many children with their families. Aswaaq supermarket offers a wide range of consumer products from top local and international brands, as well as fresh daily food produce, in addition to national products. This serves the purpose of supporting local produce and encouraging young entrepreneurs.
Aswaaq’s community mall extends over an area of about 22,000 square metres, 50 percent of which is occupied by the Aswaaq supermarket, while the rest of the floor area is taken up by around a dozen diverse shops. The new community mall in Al Barsha South One is scheduled to be expanded in the coming year, and this will go hand-in-hand with the opening of more shops, which will provide additional services to people resident in the area. With the same community mall fully open to the public, Aswaaq’s Al Barsha South One branch joins a raft of Aswaaq community malls located in six areas in Dubai which are Mirdif, Al Warqaa, Umm Suqeim, Al Mizhar, Nadd Al Hamar, and Al Bada’a, as well as two stand-alone branches of Aswaaq supermarket in Al Rigga street and Al Sufouh.
Yousuf Sharaf, CEO of Aswaaq, stated: “The opening of the new community mall is part of Aswaaq’s strategy of monitoring and meeting different demographic needs within Dubai. We are keen to reach out to the people of Dubai in their areas of residence, and offer them a unique high-quality shopping experience, with excellent customer service in an atmosphere of affinity, warmth and comfort.” He added: that “The opening of the new community mall in the Al Barsha South One area forms part of the commitment to community service throughout the network of Aswaaq community malls located in the heart of residential neighbourhoods. These offer a distinctive shopping experience for families by providing a diverse range of fresh and healthy products.”
Sharaf stressed Aswaaq’s commitment to providing business opportunities for young entrepreneurs, particularly members of the Mohammed Bin Rashid Establishment for SME Development (Dubai SME). Aswaaq offers individuals affiliated to this organisation preferential rental rates for shops throughout its various community malls, including the new community mall in Al Barsha South One. A minimum of 20 percent of the available shops in each community mall are allocated for rental by members of Dubai SME. Priority is afforded to these recruits in terms of the prominent presentation and display of members’ products in supermarkets, in order to highlight and inform consumers about them to promote their widespread sale.
According to Affan Al-Khoori, COO, Aswaaq, “The opening of the new community mall is a step towards realizing Aswaaq’s vision which is aimed at building relationships on the basis of transparency, profitability, competitiveness and sustainability. This is intended to enhance customers’ living standards through the provision of services and consumer supplies commensurate with the highest standards of service, quality and excellence.” Al-Khoori added: that “Aswaaq community malls are the result of a team that has extensive experience in retail, consumer products and related services. Every member of Aswaaq family is committed to providing the highest level of service and everything that is required by people of the area during their shopping sprees. This guarantees an upscale shopping experience for them which is comparable to the finest global retail stores.”
Al-Khoori explained: that “Aswaaq community malls offer many additional services to consumers, most notably its loyalty program, ‘Wafa’, which rewards customers for their purchases, as well as ‘Thukher’ elderly program card, issued by the Community Development Authority. The latter provides exciting services and discounts to cardholders. In addition, Aswaaq also provides the ‘Noor-Wafa’ credit card in cooperation with Noor Bank, which gives its holders an 11-percent return on purchases.”
Aswaaq possesses a proven track record in the field of quality and food safety, which helped it win a number of local and international certifications, the most important of which are HACCP, ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System), and OHSAS 18001:2007 (Occupational Health and Safety Management System). The company has also earned a number of distinguished awards, including the Dubai Quality Appreciation Award, AON Hewitt’s Best Employer Middle East Award, Cannes Bronze Award for Brand Identity, Dubai Municipality Customer Award in the category of Internal Training in Food Safety, and Dubai Municipality Food Safety Award in the category of Department Store. Aswaaq was also voted as a ‘Superbrand’.