Complex Made Simple

Baruni celebrates 6th anniversary of UAE operations in style

Baruni, a leading local fashion brand, celebrated its 6th anniversary in the UAE.

The company acknowledged that the UAE retail market has brought enormous success to its operations in the region and enhanced its presence on the global fashion scene.

Headquartered in Dubai, Baruni operates through nine retail outlets. Having successfully launched 12 fashion collections, the brand has grown at a rapid pace, and embarked on region-wide expansion.

“We were confident about growthin the UAE from day one. We put in strong effortsinto devising a dynamic strategy to drive our business that is underpinned by solid offerings,” said Fadwa Baruni, Founder and Designer at Baruni.

“Baruni’spioneering creations boast standards that many brands aspire to follow,” added Baruni. “We owe our success to the UAE’s robust retail sector and its favourable business environment. We began with very limited operations in 2008 and today we are dealing with a growing market of regular and loyal clients.”

“Operating from Dubai has been an amazing experience. We have always been a homegrown brand with a loyal following, thanks to the exposure to a discerning customer base. Dubai helped us reach out to a large clientele locally and is a very practical base to build a brand throughout the region.”

Fadwa said Baruni constantly strives to produce the best and bring the most innovative designs to this part of the world. She revealed that the Baruni team was talking to more than a dozen potential buyerssince the unveiling of AW15 collection earlier this month.

The company is currently accepting orders for its Autumn Winter 15 collection that will be out in the market in September 2015. The new Spring Summer 15 is already in release to some of the company’s partner stores and initial reactions have been very positive. The collection is ‘Reborn in the Wild” and captures the essence of colours, texture and spirit of the Wild. This collection will take the company into its seventh year and a confident new future.

For further information, please contact:
Virtue PR & Marketing Communications
P.O Box: 191931
Dubai, United Arab Emirates
Tel: 00971 4 4508835
Email: [email protected]