Complex Made Simple

Basicxx increases it’s footprint by opening new Shop in Mall of Dahran-Al Khobar

Basicxx, the Gulf region’s major fashion, life-style and homeware retailer, has now open doors of their new store in the Mall of Dahran; one step closer to keeping in line with their commitment to open 50 world-class stores across the kingdom.

The inauguration of the shop was held in the presence of distinguished gathering of prominent businessmen, government officials and other dignitaries including a large number of local citizens and expatriates. At the opening was hosted by Mr. Munawwar Hussain – Country Head Basicxx & Mr. Salem Al Maliki – Saudiazation & Recruitment Manager.

The company’s Chairman – Mr. Mohammed Yusuf Al-Sagar said in a statement: “The Kingdom’s retail sector has been witnessing sustained growth in the last few years, even outperforming the other major sectors by a significant margin. Against this backdrop, we at Basicxx have continued our ambitious plans to open new stores at strategic locations.”

He has also pledged to hire more Saudi youth’s, who will be deployed after training to Basicxx stores across the country. This will open doors for the nationals to work in fast growing retail sector with one of the leading retailer in the industry.

After cutting the ribbon to mark the opening of the store, Mohammed Adil, CEO of Basicxx, said: “The Basicxx fashion chain is planning to open 10 more stores in Saudi Arabia by end of 2015.” He also added: “Phase one of the Basicxx expansion plan will attract about SR100m investment, while investment in phase two will exceed SR300m.” “We want to target all Saudi consumers and residents.The move to open new stores at such a fast pace is mainly aimed at reaching out to large number of customers and gaining a leadership position in the domestic retail market,” said Adil.

Adil added: “Basicxx is the first fashion store of its kind, which will source and display the latest fashion within 30 days of their launch in Europe, the United States or any other country of the world. More than 5000 fashion items were currently on display at the store.”

“Basicxx is a one-stop shop. Its spacious ambiance, chic interiors and an astonishing range of options, all under one roof, make Basicxx an unforgettable experience for the whole family. Basicxx, which has three stores in Jeddah and 4 in Riyadh; all have on offer the best and latest trends from the world over ‘off the catwalks, into your wardrobe,” he concluded. In conclusion he stated: “Basicxx’s Designers travel all over the globe to scout the best fashions and home decor to achieve its unique vision of a stylish lifestyle at low prices.”

The Shop at Mall of Dahran is more than 20,000 sq. feet of area, and it has fashion for Ladies, men, Kids and home. The retail area is manned by a young and energetic professional team from different part of the world including Nationals. The concept Basicxx is owned by Al Yasra group, one of the leading business conglomerates based in Kuwait and operating in and around the GCC in Several sectors, including food and fashion. Al Yasra has developed Basicxx as a shopping destination for ‘value conscious’ families and individuals.