Complex Made Simple

Bosch Automotive aftermarket rolls out new packaging for vehicle spare parts in Middle East and Africa

Bosch Automotive Aftermarket Middle East & Africa has rolled out a new packaging design for its spare parts and car accessories, making it easier for workshops and drivers to instantly recognise the global brand’s high quality product.

The new sales packaging will gradually replace old packaging throughout the region over the next year, and features a large sample product photo, along with the product identification number and information on the product benefits.

A modern and fresh look with a high end appeal fits perfectly to the well known brand of Bosch. A striking white band running around the packaging that includes the Bosch logo ensures that buyers can easily identify the brand, helping them to select the right spare part or accessory.

Andreas Bodemer, Vice President for Bosch Automotive Aftermarket, Middle East and Africa (MEA) commented: “Bosch is a worldwide leader in the automotive aftermarket sector and has been supplying the highest quality spare parts and car accessories for more than 125 years”.

“The new Bosch packaging being introduced in the Middle East and Africa region is instantly recognisable as a high-quality product and reflects the strong brand of Bosch to our valued customers.”

The new packaging for Bosch spare parts and accessories will include Spark Plugs, Batteries, Diesel Systems, Braking Systems, Diagnostic test equipment, Filters and Rotating Machines.

One focus was to ensure that products are clearly labeled and that the International Article Number (EAN) codes and serial numbers remain unchanged, meaning the modernisation of the packaging design will not create any extra work for trade or workshops.

Before launching the new packaging worldwide, Bosch conducted an international market survey in order to determine customers’ requirements for the packaging design and to ensure that it met market needs.

Added Bodemer: “The new packaging is the latest customer-centric offering that underlines our commitment as a leading international supplier of automotive technology and services across the Middle East and Africa region, and we look forward to building on our outstanding reputation for the future.”

Fadi Tadros
Marketing Communications Manager
Robert Bosch Middle East FZE
Tel: +971 4 2123368