Complex Made Simple

Brother International releases new range of monochrome laser printers and multi-function centres

Brother International (Gulf) FZE, a leader in home and business IT peripherals, has revealed the Middle East release of its latest Mono Laser Printer model, the HL-L2365DW and two new Multi-Function Centres (MFCs), the MFC-L2700DW and MFC-L2740DW. The newly-launched models come with new and enhanced features that have been designed to give users increased efficiency and affordability.

Brother’s latest line have been developed to meet the needs of Small Offices and Home Offices (SOHOs) and Small Medium Businesses (SMBs), built compact to suit any business environment yet provides a full range of networking and workgroup features.

“Brother constantly strives to offer our customers quality printing while keeping costs low for them,” said Soichi Murakami, Managing Director, Brother International (Gulf),FZE. “To provide Brother users with greater value, reliability and convenience, every printer and Multi-Function Centre from this new series is shipped with a high-yield toner that prints 2,600 pages-translating to generous savings for Brother users,” Soichi added.

According to Brother’s senior executives the newly-released models offer top-notch features like;
-Value for Money: Besides being shipped with the high-yield toner that prints 2,600 pages, these machines offer automatic 2-sided printing, even when copying with one-sided original documents. This helps Brother users to save on printing and paper costs. The replacement toners also come in 2 choices: Standard (1,200 pages) or High-yield (2,600 pages^), to better meet the users’ printing needs.

-Convenience of Connectivity: All models come with either wireless or network connectivity for easy-to-manage printing. The Wi-Fi Direct *wireless models connect mobile devices directly to the machine for instant printing via the use of Brother’s apps, without the need to hook up to a computer or via wireless network.

-Improves Productivity: The enhanced new machines print and copy faster at a speed of 30 pages per minute. The flagship MFC-L2740DW model is also able to scan, copy and fax both sides of a document automatically with its Dual CIS Scanner, saving time, effort and printing costs.

-Easy to Use: All models come with a one-line LCD. The flagship MFC-L2740DW model also features a large 2.7″ color LCD touch screen with efficient shortcut functions that users will find easy to use. Another thoughtfully designed feature is the Wi-Fi LED Button for the wireless models. Conveniently located beside the control panel, it makes setting up the printer’s driver on your computer a fast and breezy process.

-Environmentally Friendly: The new series of Mono Laser printers and Multi-function Centres also come with a new ‘Deep Sleep’ power saving mode, which kicks in when the machine is not in use. This consumes less energy, saves on electrical bills and is also more environmentally friendly.