Complex Made Simple

BurJuman begins a landmark year with spellbinding journey for DSF Shoppers

Incredible vanishing acts, lightning-fast costume changes that boggle the mind, and a woman sawn in half before magically fusing back together again – these and more astonishing acts are enchanting visitors at BurJuman this DSF.

The popular shopping destination is hosting “Masters of Magic” – a series of spellbinding shows that transport visitors to a magical world of mystery and enchantment. Not to be missed is the grand finale– the mesmerizing ‘Safe Act’ by Las Vegas-based talent Greg Devereaux, which sees the magician break into a locked safe without knowing the combination code. The 10-day-long magical extravaganza also features top international artists Phil Keller, a French illusionist, and Duo Lumei, an Italian double act.

2015 represents a landmark year for both Dubai Shopping Festival and BurJuman. While DSF is celebrating its 20th anniversary this year, BurJuman – a pioneering player in Dubai’s retail scene – is set to embark on a new chapter of its journey when the mall unveils its much-anticipated redevelopment later this year.

To celebrate these milestones, BurJuman has created a special 2015 DSF experience that invites visitors to begin their DSF ‘Journey of Celebrations’ at the mall to see where the journey takes them. Alongside the “Masters of Magic” show, shoppers have the chance to win the voyage of a lifetime, with one lucky winner receiving an all-expenses-paid cruise trip for two to a destination of their choice.

“Masters of Magic” entertains mall visitors at 6.15pm and 8.15pm daily, from 15 January until 24 January 2015, on Level 1, near Virgin Megastore.

Customers spending Dhs300 or more at any BurJuman outlet during DSF are entered into the grand prize draw to win the cruise, and additionally stand the chance to win a weekly prize of AED 20,000.