The popularity of investment in cafés in Saudi Arabia grew in recent years, and international studies expect cafe revenues to reach $800 million in 2017.
A Saudi investor in the field of cafes, Hattan Zahid, told London-based Alaraby that reports released by the largest marketing research strategic companies in the world, Euromonitor, confirmed that Saudi Arabia witnessed a significant growth in coffee consumption during the last five years.
Zahid adds that this growth is driven by the increased number of cafés, which have become one of the main options for people to meet with friends and carry out some work.
A recent report by the International Coffee Organisation confirms that the global consumption rate of coffee in 2014 amounted to roughly nine billion kilograms of coffee beans – equivalent to 700m cups a day.
Meanwhile, the volume of consumption in Saudi Arabia in 2014 amounted to about 77 million kg, representing almost one per cent of global consumption, or the equivalent of 6m cups of coffee a day.
($1 = AED3.67, at the time of publishing)