Complex Made Simple

Car wrapping industry to get creative in UAE

International Expo Consults (IEC) part of Falak Holding, stated that UAE’s car wrapping industry is set to grow further due to the exponential growth experienced by UAE’s automobile sector. SGI Dubai 2015 will have an exclusive area dedicated for exhibitors to display their live creative car wrapping expertise during the show.

The most comprehensive research conducted to date was conducted by global analysis and consulting firm Frost & Sullivan. The study estimated that the industry generated US$220 to US$250 million at the retail level. The same study also projected 10 percent year-on-year vehicle wrap market growth. There are several associations in the UAE who are currently taking the lead in car wrapping.

“Car wrapping was originally designed as a medium of creating mobile advertising. The car wrapping industry has witnessed rapid growth in the UAE in recent years and this market is very much in the growth phase and has a tremendous potential. This medium definitely enables wide marketing outreach, and the effectiveness of the advertising as well as its aesthetic appeal has been the reason behind the recent surge in demand for car wraps. This is one of the most creative part of our shows and the car enthusiasts can definitely benefit from this live car wrap displays,” said Mr. Abdul Rahman Falaknaz, Chairman of IEC.

SGI Dubai has been spearheading this industry for the last 17 years and has created a solid platform for exhibitors and trade visitors within this industry. This show brings sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants all under one roof.

“We are proud to state that we have world class exhibitors at the show and they can provide high quality car wrapping products and services. For the corporate sector, car wraps serve as a powerful medium for the communication of corporate images or building corporate identity, therefore quality is of paramount importance. Once the right awareness levels are achieved, car wraps will definitely open new doors for savvy automobile business operators who are looking at an opportunity to impress their customers,” said Mr. Sharif Rahman, CEO, IEC.

Signtrade International, Strings International and System Middle East and several other exhibitors will be demonstrating their car wrapping product portfolios in addition to the other product offerings.

“It is clearly visible that wrapping vehicles has become one of the hottest forms of outdoor advertising. Businesses that specialize in wraps are fast gaining momentum in the UAE, and a large number of existing automotive aftermarket and signage businesses are adding this service to their current line of offerings to capitalize on the extra revenues,” added Mr.Rahman. “This is a multimillion dollar industry in the US and other developed automobile markets. This is a phenomenon that is catching up fast in the UAE as well. This industry has taken a giant leap due to the growth in advertising spends within in the consumer products sector. This medium reaches out to the masses and has been very effective. At the other end the stylish, sleek car geeks are also now looking at the latest car wrap designs to make a mark and be different,” concluded Mr.Rahman.

SGI Dubai 2015 in its 18th edition aims to welcome over 400 global exhibitors from across 34 countries and expects over 12000 trade visitors from 78 countries to visit UAE during the show in January 2015. The show is being held from 11th – 13th January, 2015 at the Dubai World Trade Centre, Sheikh Saeed Halls 1, 2, 3 and ‘The Arena’. This forum will also include seminars and workshops conducted by industry experts.