Complex Made Simple

Classic designs reign during Dubai International Jewellery Week 2015

Shoppers make a beeline for timeless designs set with diamonds, emeralds, rubies and sapphires during the ultimate jewellery shopping experience in Dubai

If classic is eternal, then shopping trends at the Dubai International Jewellery Week this year prove just that, with shoppers interested in purchasing jewellery items that will forever be in style.

The 20th edition of the region’s most prestigious jewellery event is currently underway at Dubai World Trade Centre, where more than 300 exhibitors from 25 countries are exhibiting a range of exquisite collections. Classic gold and diamond jewellery are stealing the show, with shoppers particularly interested in buying such pieces.

Exhibitors also report a marked interest in classic gemstones, with rubies, sapphires and emeralds proving popular as investment pieces.

“Trends come and go and style changes with every season, but classic designs are forever. This is the reason that jewellery manufacturers always produce traditional pieces,” says Maha Al Sibai, jewellery designer and exhibitor at the show who also judged the seventh Jewellery Design Awards.

“This year at the show we have observed that these are the designs that have been most popular with the shoppers, along with traditional bridal jewellery.”

Emirati national Sahara Daladari, a regular shopper at Dubai International Jewellery Week, said: “I always shop here because you find the best pieces for the best prices. Today I’ve come to find some earrings and I think I will get a pair at one of the Hong Kong jewellers.”

From traditional bridal designs made from uncut diamonds set in gold from Indian jewellery manufacturers, to elegant, classic settings of pearls, rubies, emeralds and diamonds, exhibitors from all over the world are showcasing a wide range of pieces at Dubai International Jewellery Week, catering to tastes of those interested in timeless jewellery.

Emeralds, rubies and sapphires encased in white gold were on display from first time exhibitor at Dubai International Jewellery Week Leonori Gioielli.

“We have seen a great deal of interest in our exquisite sapphire rings set with these deeply coloured stones sourced from Columbia,” commented Simone Mariani, International Manager for Leonori Gioielli.

“In addition, our rubies and emerald pieces have attracted a great deal of attention from the local market in particular. These beautiful stones have a natural fire and radiate light wonderfully. They perfectly compliment black abayas and look wonderful on all skin tones.”

“We’re so happy to be here in Dubai – we’ve noticed that visitors to our stand have wonderful taste! We are showcasing a new design of bangles which are a reinvention of tennis bracelets – these gorgeous, unique pieces can be worn individually, or as part of a set. Much like our rings, which are designed to be layered, they are available in 18K, white, yellow and rose gold with white diamonds, champagne diamonds, rubies or sapphires,” exhibitor Suzanne Kalan commented.

With more than 140,000 pieces of jewellery items to choose from and 50,000 designs being featured for the first time, Dubai International Jewellery Week 2015 has been a shopper’s delight. Relaunched with a focus on the consumer this year, there are several other exciting features of the event that see visitors get up, close and personal with fashion and styling specialists Joelle Mardinian and Wafa Toutounji. At interactive workshops conducted by the duo, visitors can learn how to make the most impact with their jewellery items.

Dubai International Jewellery Week is on at the Dubai World Trade Centre until Saturday, 12 December 2015 and opens from 2 pm to 10 pm. Entry to the show is free of charge. Visitors will be required to register onsite and must carry valid ID documents.