Complex Made Simple

Coca-Cola Middle East donates US$225K to King Hussein Cancer Foundation

Coca-Cola Middle East has joined forces with the King Hussein Cancer Foundation (KHCF), a leading Jordanian and Arab institution, in the fight against cancer.

The Company extended its support with a 225-thousand US dollar donation made through KHCF’s Naming & Recognition Program. This grants them the right to name one of the waiting areas in the new outpatient building which is part of King Hussein Cancer Center (KHCC) expansion plan aimed to accommodate the growing number of cancer patients from Jordan and the Arab World.

HRH Princess Dina Mired, KHCF Director General, said: “KHCF deeply appreciates this generous support by Coca-Cola Middle East as part of the company’s corporate social responsibility strategy. Coca-Cola’s contribution will definitely strengthen Jordanian and Arab patients’ hopes to receive care in one of the best cancer centers regionally and internationally.”

Antoine Tayyar, Director of Public Affairs and Communications for Coca-Cola Middle East, said: “We want to express our happiness to partner with KHCF as well as take this opportunity to congratulate HRH Princess Dina on her incredible accomplishments and inspirational work. Coca-Cola Middle East is committed to the local communities it serves, and this is true of the Jordanian community as well through sustainable social, economic, and educational programs aiming at empowering the community and individuals. Whether it’s Youth empowerment initiatives such as Ripples of Happiness in association with Injaz Al Arab, MENA Scholars Program with Indiana University, various projects with Jordan River Foundation, and a proud advocate of Every Drop Matters water projects, we aspire to be an agent of happiness everywhere we go.”

The only center in the Arab World and sixth internationally to be JCI-accredited as a disease-specific cancer center, KHCC is a leading, comprehensive cancer treatment institution for children and adults in the Middle East with 3500 new patients from Jordan and neighboring countries admitted annually. The center also receives more than 100-thousand patients in its outpatient clinics from all over the region.

Due to the steady increase in cancer cases, KHCC has initiated a new expansion project which includes two new buildings in the land across from the center with total area three times the size of the current buildings, doubling KHCC’s capacity. The Foundation received an official fatwa from the General Iftaa Department that allows donations to support the expansion plan being a ‘continuous charity’ via the Naming & Recognition Program which offers individuals and establishments an opportunity to name a space or area at KHCC in the name of their choice – whether a loved one, a corporate entity or their own personal name.