Complex Made Simple

Dabur International concludes Dabur Majlis 2015 at Madinat Jumeirah

Recognises top distributors & introduces new product range in presence of senior management & global associates

Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has recently concluded Dabur Majlis 2015 at Madinat Jumeirah (Mina A’Salam) in Dubai, where it highlighted the company’s current market performance and future growth strategies and rewarded top-performing global partners and distributors.

The annual global distributor meet was attended by Dabur Group’s Chairman Dr. Anand Burman and senior management along with Dabur International’s celebrity brand ambassadors, Nadine Njeim and Mohamed Nour, and the company’s strategic business partners from over 35 countries.

During the annual global distributors meet, Dabur International showcased its recently launched categories and products along with the new range about to hit the market.

The company exhibited its Face Care and Sun Care range from company’s leading skin care brand, DermoViva as well as announced its entry into the Baby Care category. It also introduced the ORS Argan Oil Range in the Afro American hair care segment, Vatika Brilliantine Men’s Hair Cream, and Dabur Herbal Toothpaste’s two new variants – Sensitive and Smokers.

Mohit Malhotra, Dabur International, CEO, said: “The recently concluded Dabur Majlis 2015 was an overwhelming success, which saw the participation of our key partners from over 35 countries and the presence of the Dabur Group’s senior management. It provided us with an opportunity to honour our top-performing distributors for their contributions in consolidating Dabur International’s position in the global market and achieving its strategic business objectives.”

“I thank Dabur International’s celebrity brand ambassadors, Nadine Njeim, endorser of Dabur Amla Hair Care line and the face of the Vatika Hair Cream range, Mohamed Nour for being part of the celebration. We continue to excel in our business as we look for growth opportunities in our key markets in line with the company vision,” Malhotra added.

During the two-day event, Dabur International recognised its global partners and had a felicitation ceremony where it handed out special awards to top-performing global partners in different product categories from each country.

On the night of the awarding ceremony, Mohamed Nour entertained the audience with a scintillating performance of his songs, while Nadine Njeim inspired them with her enlightening words.

Nadine Njeim said: “It was a great opportunity to celebrate the success and growth of Dabur International and reward the achievers at the 2015 Dabur Majlis. I am highly honoured to be associated with a brand such as Dabur Amla as their product range is developed after extensive R&D and in-depth consumer research to develop innovative products. I am sure that Dabur International will continue to launch premium personal care products to fill the gap in this market segment and wish them all the success.”

As the brand ambassador for Dabur Amla Jasmine Hair Oil and Dabur Amla Leave-on Oils, Njeim embodies the beauty and grace that these hair care products are designed to impart to its regular users. Mohammed Nour, on the other hand, brings alive the value and proposition of Vatika’s hair cream range by endorsing it.

“I am not just a face for Vatika Hair Cream range but also personally use these products as I find them natural, effective and nourishing. As the brand ambassador of Dabur International, it was a pleasure to be present at Dabur Majlis to recognise the achievement of top performers and entertain them. It was a wonderful occasion to meet the Dabur Group’s top management and global associates and learn about their visionary expansion plans,” concluded Mohamed Nour.

Mohammed Nour is a renowned musician, a leading vocalist and one of the founders of Egypt’s ‘WAMA,’ a chart topping boy band in the Middle East. A multi-dimensional artist, he is also an actor and an accomplished violin player and songwriter with several international concerts to his name. Nadine Njeim, on the other hand, is the former Miss Lebanon 2007; she also represented her country in Miss World 2007 in China and Miss Universe 2007 in Mexico. She has since pursued an acting career and remains very active in various local charities. Njeim was also a host and presenter at MBC’s The Voice.

Dabur Majlis 2015 was held recently at the Madinat Jumeirah (Mina A’Salam) in Dubai. Now on its fourth year, the activity is part of Dabur International’s continuing efforts to reinforce its ties with its global partners and associates, share its planned roadmaps towards more growth and development while also highlighting its latest products.