Complex Made Simple

Dabur International launches DermoViva Baby range in Middle East

Introduces a Natural range of Baby Massage Oil, Moisturising Lotion, Shampoo, Soft Cream, Enriched Powder, & Soap enriched with virgin olive oil

Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of its ‘DermoViva Baby’ range of baby products.

The new baby care product range is dermatologically tested, hypoallergenic, and free of harmful chemicals, giving mothers much needed assurance that these products are safe to use on their newborns’ soft and tender skin. Made from virgin olive oil, the DermoViva Baby range consist ofOlive Massage Oil, Olive Shampoo, Olive Moisturising Lotion, Olive Soft Cream, Olive enriched Powder, and DermoVivaOlive Baby Soap.

The DermoViva Baby range of products is fortified with the natural goodness of virgin olive oil that nourishes and protects an infant’s skin and conditions hair and scalp. The range of products also offers the optimal PH ideal for baby skin. It is free of paraffins, parabens, sulphates, and phthalates. Olive oil, known for its nourishing properties, contains antioxidants such as Vitamin E and Hydroxytyrosol that smoothens skin and protects it. It is also an excellent moisturizing agent that penetrates deep into the skin.And is also a perfect conditioner for hair.

Made from natural olive oil extracts and enriched with nature’s finest herbs, DermoViva Baby range offers a ph 5.5/6 which is ideal for babies. Olive Massage Oil and Olive Moisturising Lotion moisturize and nourish a baby’s skin to keep it soft and smooth and soothe muscles and limbs. Rich and creamy, DermoViva Baby Olive Soft Cream moisturizes throughout the day and night to protect an infant’s delicate skin. DermoViva Baby Olive Shampoo has a tear free formula that mildly cleanses hair and scalp. Mildly scented and gentle, DermoViva Baby Olive Enriched Powder absorbs excess moisture, providing soothing comfort to keep a baby refreshed all day. Lastly, DermoViva Baby Olive Soap is a mild cleansing formulation that is enriched with moisturizing cream to protect a newborn’s skin from excessive dryness while gently cleaning during bathing.

Ashok Visweswaran, DGM Marketing, Dabur International, said: “Dabur International has entered the category of baby care in the region with the launch of DermoViva Baby. The range has been developed after extensive research and consumer feedback from young mothers who want to take special care of their newborns’ soft and tender skin. Unlike other baby care products available in the region, the DermoViva Baby range is natural and free from harmful chemicals. It is formulated with virgin olive oil as an essential ingredient that is considered as one of the best oils to be used for babies. Aside from offering gentle protection to an infant’s delicate skin to help maintain ideal pH balance, the DermoViva Baby range of products provides complete nourishment that is beneficial for baby’s growth and development. In fulfilment of our commitment to our consumers, we will continue with our R&D team and introduce a larger foray of products in our baby care range.”

DermoViva Baby Olive Massage Oil is available in 200 ml bottles, DermoViva Baby Olive Moisturising Lotion in 200 and 500 ml bottles, and DermoViva Baby Olive Soft Cream in 100 ml tubes. DermoViva Baby Olive Shampoo comes in 200 and 500 ml bottles, while DermoViva Baby Olive Enriched Powder is offered in 300 gm bottles. Lastly, DermoViva Baby Olive Soapis available in a 125gms bar form.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.