With levels of obesity and overweight populations growing in the GCC, and worldwide, the DreamBody Centre (DBC) announced that through its franchise concept it is looking to help tackle this issue.
Taking part in the Middle East Franchise Expo (hosted by the Middle East & North Africa Franchise Association (MENAFA)) from 21-22 October in Dubai, the DBC team will introduce potential regional investors to this unique business concept.
Commenting on DBC’s participation at the Middle East Franchise Expo, DBC founder Suhail Algosaibi said, “With 2.1 billion people overweight or obese worldwide, there is now, more than ever, a greater urgency to tackle this problem. Seeing as four out of six GCC states have seen an increase in obesity from 1980 to 2013, there is particular need in the GCC market for a unique weight loss and fitness concept that caters to such an issue. The DBC franchise opportunity provides potential investors with exactly that.”
He added, “Not only does the DBC franchise opportunity provide a lucrative business prospect for potential investors, it also addresses a growing health and societal issue here in the GCC. We look forward to a fruitful few days at the expo as we introduce the Emirati and wider GCC market to this opportunity which could see 45 DBC outlets opened regionally.”
The DBC is a 23-minute weight loss and fitness centre, based in Bahrain, where members can improve their physique and overall health in just 23 minutes, 3-4 times a week. The centre was established in 2007, and the team’s visit to Dubai is part of a wider plan to franchise in the Middle East and Asia.