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Deal signed to bring US retailers’ promotions to Mideast buyers

Global payments technology firm, Visa, has entered into a partnership deal with e-commerce company, Borderfree, to offer customers in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the US, Gulf News has reported. Borderfree, whose customer portfolio includes Bloomingdale’s and Macy’s among others, operates a technology and services platform that allows US retailers to transact with customers in more than 100 countries and territories.