Complex Made Simple

Devji Aurum set to outshine at Jewellery Arabia 2015

Devji Aurum launches its new bridal jewellery & Fashion Line

Devji Aurum, one of Bahrain’s oldest and leading jewellery houses is all set to take part in the Middle East’s biggest jewellery exhibition, Jewellery Arabia 2015, which will take place from November 24th – 28th.

To be held under the patronage of His Royal Highness Prince Khalifa bin Salman Al Khalifa, Prime Minister to the Kingdom of Bahrain, Jewellery Arabia is the largest and most prestigious jewellery exhibition in the Middle East. Since its inception in 1992, this exhibition every year attracts over 600 exhibitors from 30 nations, whose exhibits range from incredible finished jewellery to luxury time pieces, to precious stones of every size, shape and cut.

Being hosted across 16,000 square metres at Bahrain International Exhibition and Convention Centre, the event continues to see growing success year-in, year-out where world famous international jewellery houses, watch manufacturers and high profile designers, like every year be present to display and introduce their new collections and limited edition pieces to the world.

The exclusive jewellery brand from the house of Devji is committed to carry on the legacy and live the dream by radiating the excellence though design, innovation and craftsmanship. This year, Devji Aurum is set to impress all jewellery lovers with the showcase of their unique and luxurious trendy jewellery. In addition to precious gems series, they will once again reign on the legacy of adorning brides for over six decades.

“I would like to take this opportunity to express my delight in announcing that Devji Aurum will be taking part in Jewellery Arabia 2015. The entire Devji Aurum team has worked hard to create our new Bridal lines & Fashion Lines. We believe that every bride is unique in her own way; her dreams, her aspirations become our inspiration. Devji Aurum believes that all creations happen through an evolution process. Our team’s dedication, commitment to excellence and innovation has enabled us to create a unique system of classification”, said Managing Director of Devji Aurum, Mahesh Devji.

He further commented, “This year, Devji Aurum will stage iconic masterpieces of bridal jewellery, which defines five extraordinary brides, Exclusive, Aesthetic, Articulate, Elegant and Classical – the defining characteristics that allows the lady to explicate her style and make her statement of uniqueness.

This year at the show we shall make the launch of our new FASHION LINE 2016 and we have dedicate this to Ōübharia (oo-bha-ria)- A delicate and age-old process of jewellery metal work by which hollowed out spheres or balls are hand crafted by skilled goldsmiths. ”

Last year, Jewellery Arabia 2014 attracted over 50,000 visitors, out of which a large number of visitors were drawn from Saudi Arabia alone, along with an impressive percentage of people coming in from the fashion destination of the Middle East, Kuwait, and then Qatar, Oman and without a doubt the United Arab Emirates.

Devji Aurum is located in A’ali Complex, Seef Mall and Bahrain City Centre in the Kingdom of Bahrain and in United Arab Emirates- Mall of Emirates, Dubai Mall, Mirdif Mall in Dubai and Al Wahda Mall, Abu Dhabi.