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DSF key growth driver, says Oasis Mall

DSF 2015 follows a period of booming and record-breaking achievements for Dubai and is expected to be another milestone of the Emirate’s growth, and a key leverage of the retail sector, according to Neelesh Bhatnagar, Director of Oasis Mall in Dubai, the convenient and shopping-friendly destination and part of Landmark Group.

“As a unique mega consumer promotion, DSF every year creates substantial value for the retail sector and malls industry in particular, and this year will definitely be no exception. We expect it to significantly fuel our sales by 20 per cent, considering the unmatched offers and rewards that will appeal to more consumers, residents and tourists and which will increase footfall substantially,” explained Bhatnagar.

This DSF, Oasis Mall has planned to reward consumers as never before as they will get the chance to win Dhs1m as part of ‘A Million Reasons To Shop’ promotion by Dubai Shopping Malls Group (DSMG) in addition to two Mercedes 2015 cars. To boost further its value for customers, Oasis Mall has partnered with Abu Dhabi Islamic Bank to give the chance to win an IPhone 6 every week during DSF for shoppers who use their ADIB cards at the Mall.

“We have always promised to provide customers with the most convenient and rewarding shopping experience and this DSF will be another opportunity for us to fulfill our promise and enhance consumers experience with Oasis Mall,” concluded Bhatnagar.

The DSF offers and promotions at Oasis Mall will cover a wide range of retail concepts, from electronics and home appliances, to fashion, footwear, sportswear, home décor and furniture, etc. To increase its convenience for the large number of shoppers expected, Oasis Mall will change its working hours to open from 9 am till midnight. Moreover, shoppers holding the loyalty program card ‘Shukran’ will exclusively benefit from double points for every purchase they make at the Oasis Mall.