Dubai has unveiled the Calendar of Events for the 19th edition of Dubai Shopping Festival (DSF), which will be held from 2 January to 2 February, 2014, setting the stage for highlighting the emirate as an international family tourism destination that offers unique shopping experiences.
The DSF 2014 Calendar of Events features a line-up of over 150 events and activities spread across the city at key DSF destinations such as Sheikh Mohammed Bin Rashid Boulevard, Al Seef Street, Al Rigga Street, and The Walk- Jumeirah Beach Residence. It features attractions in diverse fields from shopping to entertainment, fashion to lifestyle, and arts and culture including international shows, concerts, shopping promotions, and mega raffles offering prizes worth millions of dirhams, that is a true manifestation of the festival theme “Shop at your Best” aimed at ensuring it becomes the most memorable edition yet since the shopping and entertainment extravaganza was launched in 1996.
Unveiling the DSF 2014 Calendar of Events, Her Excellency, Laila Mohammed Suhail, CEO, Dubai Festivals and Retail Establishment, an agency of Dubai’s Department of Tourism and Commerce Marketing, and the organizers of the annual DSF, said: “With all eyes on Dubai post Expo 2020 win, we are fully aware that we have to rise up to the expectations as DSF 2014 is the first festival after the announcement. We have made extra efforts to make sure that DSF truly lives up to its reputation as a festival for all by identifying a number of additional and special areas of Dubai to host the numerous activities to enable maximum exposure and opportunities for visitors to experience the vibrancy of this extravaganza and also reap its benefits. Indeed, DSF compliments Dubai’s position as the tourism destination of choice in the region by narrowing the gap between the tourism and retail sectors under a common platform where businesses in both sectors work together to give visitors an enriching and memorable holiday experience”.
Studies have revealed that Dubai is well on course to achieving its Tourism Vision for 2020 of attracting 20 million tourists and 300 billion dirhams in tourism revenues annually, of which a major share would come from retail sales. Retail purchases by visitors is set to reach almost 33 billion dirhams by 2017, accounting for more than a quarter of total sales, which is expected to increase at 5.7 per cent annually over the period 2013-2017.