Complex Made Simple

“E-finance” aprticipates in Cards & Payments Exhibition and Conference in Nairobi

Company’s Smart Cards Issuance Center Reviews Production Capacity, Considered the Largest In Middle East

E-finance announced its participation for the second time in the cards and payments exhibition and conference specialized in cards and electronic payment solutions, (Cards & Payments East) held in the Kenyan capital Nairobi from September 15 -16.

35 international speakers from the e-payment and e-reimbursement sectors participate in this event, in addition to more than 600 participants from the region’s leaders and decision-makers.

“E Finance” participation comes within the context of expanding its activities in the African continent and transferring its long and extensive expertise in this domain to neighboring countries after the great success in the past years in the Egyptian market. The company enjoys more than 10 years of experience in the field of e-payments and could meet the needs of different banks, financial institutions, telecommunication companies, government and other sectors.

The conference is attended by Haitham Tarabeek, Head of Strategies and Business Planning Sector, Ahmed Torky, Director of Issuance and Printing Smart Cards Centre, and Abdel Moneim Rashwan, Senior Manager of Sales in E-Finance.

In the conference, E-finance presents the company’s cards issuance service through its own cards center. The new card center received praise from MasterCard and Visa by commissioning E-finance to issue e-cards for all banks and international financial institutions.

“E-Finance is very happy and truly keen on participating in the conference this year, firmly believing in the importance of the role it plays in the field of smart cards and e-payments. E-Finance is also keen on expanding its operation both regionally and globally”, Ibrahim Sarhan, E-finance CEO affirmed. He added that the production capacity of the center is the largest in the Middle East.

The center issues more than 4.5 million smart cards monthly through laser engraving technology, the latest, most secure and reliable method of issuing cards. It is equipped with state-of-the-art technology, and uses all means necessary to safeguard customer data. It operates using the latest technologies by the Payment Card Industry Data Security Standard (PCI), where cards are printed in a secure internal and external environment complying with international standards. The center is established using the latest technological infrastructure and has the largest production capacity in the Middle East, enabling it to issue electronic payment cards of all kinds.

It is worth mentioning that E-Finance is the largest operator of electronic payment systems in Egypt and the Middle East, with more than 600 employees in 27 governorates. The company has implemented a number of national projects that serve the community, most notably, the support and rationalization of petroleum products (Smart Card), pension disbursement and “Takaful and Karama” (Ministry of Social Solidarity), and many other projects aiming to achieve progress and prosperity for the Egyptian society.