Complex Made Simple

Easa Saleh Al Gurg Group annual beach clean up gathers over 48,000 cigarette butts in one hour

The third annual Easa Saleh Al Gurg Group LLC’s Beach Clean Up was conducted at the Umm Suqeim beach recently by the Group Business Excellence and Corporate Communications department in coordination with Volunteer in UAE, witnessed a huge turnout and the numbers touched a new record of over 350 attendees.

With teams fanning out to the far reaches of the open beach, members who participated collected an average of over 300 butts per person.

“As a business we have a responsibility to play a part in contributing towards the community through initiatives such as the annual Beach Clean-up. This was our third edition and the increasing support from the staff and their families has demonstrated their whole-hearted involvement in cleaning up our beaches,” said Abdulla Al Gurg, Group General Manager.

“The social responsibility element within the CSR calendar of the Group is important towards ensuring that our overall business sustainability objective is met, even as we continue to explore various avenues to promote environmental consciousness,” he added.

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