Complex Made Simple

Electric Run to light up UAE in November

Dubai follows in footsteps of London, New York, Singapore & Sydney with inaugural Middle East event presented by Daman’s ActiveLife

The global phenomenon in mass participation sport and the world’s brightest 5k night run – Electric Run – is coming to Dubai this November with Daman’s ActiveLife as presenting partner.

UAE residents will be treated to an extraordinary race experience that has quickly become the biggest night run in the world. Electric Run has electrified London, Chicago, Los Angeles and Singapore, and has taken Sydney and New York by storm. Since 2013, over one million people have taken on the Electric Run challenge around the globe.

A unique combination of fun run and an unforgettable fusion of music and light, Electric Run is a night run and the most social mass participation event in the world. The format features up to seven lands, including Electro Rainforest, Rainbow Road, Sweet Tooth Acres, Neffmaus Land, The Powerhouse, Electric Avenue, Pillar Party, and the all-new Under the Sea.

Each land is unique and is composed of different artistic elements to convey different moods, ranging from energetic to ethereal transporting participants to different worlds. The 5km neon-lit track also sees giant light installations, DJs blasting international modern electric music, and an epic end-of-run concert.

Electric Run was created in the United States in 2013 as the growth in mass participation sport began to take hold around the globe. In the ensuing two years Electric Run has visited more than 15 countries and entertained people of all ages, nationalities and athletic abilities in over 30 cities worldwide. The inaugural Middle East events, set to take place in Dubai in November and Abu Dhabi in the new year, have already attracted the title sponsorship of National Health Insurance Company – Daman’s ActiveLife brand, an initiative that aims to mobilise the UAE community to lead a healthy, active lifestyle through a wide range of events and programmes.

Dr. Sven Rohte, Chief Commercial Officer at Daman, commented: “We’re excited to be partnering with Electric Run for their Middle East debut. The event embodies what Daman’s ActiveLife is all about; engaging the community to take-up sports in a fun and accessible environment for all ages. We’ve noticed a growing appetite in the UAE for non-timed, family health and fitness events which is in line with the global trend; therefore we’re excited to bring Electric Run as an exciting addition to the UAE’s community’s events calendar.”

Daman’s ActiveLife has grown to be synonymous with award-winning mass participation events in the UAE partnering with TrainYAS, TriYAS and the highly-popular The Color Run among others. Daman is on a mission to inspire UAE’s local communities through engaging events that get people active in a healthy environment.

Bringing the race experience to the Emirates is international sports marketing agency Fast Track. Regional Director, Ben Faber, commented: “Electric Run is a phenomenally successful global brand and we are delighted to be bringing it to the Middle East. No matter how old, how fit, or how cool, everyone is welcome to join and be a part of this thrilling experience, so don’t miss out and register your interest now at www.electricrun.ae.”

The most unique aspect of Electric Run by Daman’s ActiveLife is its ability to attract people of all ages and backgrounds in whichever part of the world it tours. Participants of all ages in their neon attire become part of the show which makes it more than just a running event. Participants can walk or run the 5km course at their own pace with friends and family before they cross the finish line and arrive at the unforgettable post-event concert.

Dan Hill, Founder of Electric Run explained: “When we created Electric Run we wanted an event where people can entertain all their senses in a space that is family and spectator-friendly. Electric Run has fast become the favourite and most exciting addition to the new wave of experience-led running events and I am looking forward to see how the UAE will make it its own, bringing together people from all walks of life.”

Electric Run by Daman’s ActiveLife will make its Middle East debut this November in Dubai. Fans can find out more and register their interest in taking part at www.electricrun.ae. Further details of venues, dates and ticket prices will be revealed over the coming months.