evian premieres its newly-designed PET bottle in the Kingdom, adopting a perfect symphony between substance and form.
The launch follows the successful debut in the UAE and it is now being rolled out in key markets across the GCC. The new design represents a major breakthrough, fitting for the water that first defined the world’s premium water segment in the early ‘80’s.
Sleeker and with cleaner lines, the new evian bottle’s transparency celebrates its contents: evian Natural Mineral Water, a distinctly pure water, as nature intended. The bottle sports a “label-less” look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water’s source in a corner of the French Alps – a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottle’s simple shape and beveled mountain ridges echo the simplicity and regality of the water’s home. The brand’s special story is told on the back of the bottle, and “evian” is carved smartly into the base as a playful design touch.
“We’re very excited. Our new bottle allows evian’s natural personality to make a new connection with consumers. evian has been the icon of the premium category globally and We wanted to renovate the brand so consumers would be reminded of the water’s purity and freshness. We are proud of evian’s new design direction,” said Iain Farrell, Middle East Zone director for evianVolvic International of Danone – responsible for bringing evian to the region.
Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evian’s purity and unique, natural taste. It’s also a journey that gives it rich and unique minerals. Entirely natural!
The new bottle design is available now in the 330m, 500ml & 1L sizes across all sales channels in the Kingdom. Additional formats set to debut in the following months.