Complex Made Simple

Exclusive driving experience at the Gargash SUV Discover event in RAK

Gargash Enterprises effectuated an event dedicated to discover the versatility and dynamism of the Mercedes-Benz SUV range through the unequalled flagship 7-seater GL-Class, the dominant M-Class, the versatile GLK-Class and the legendary G-Class.

Selective customers were invited to an exclusive trip to ignite their senses and experience luxury over an unparalleled SUV lineage.

An exhilarating 2 day trip was organized at Ras-Al-Khaimah to witness the awe-inspiring power-packed performance of the Mercedes-Benz SUV range. The participants gathered at Al Badia Golf Club in Dubai for registration and they were handed-over Mercedes-Benz SUVs by Gargash Enterprises to drive to the event venue, where their stay was arranged at the exquisite Waldorf Astoria Hotel. It’s probably fair to call Mercedes-Benz a luxury brand that manufactures cars because their every engagement from every angle is surrounded with luxury and comfort, providing the most extravagant experience of all times.

Commenting at the event on the ability of Mercedes-Benz SUVs to meet and complement any lifestyle need, Wassim Derbi, Marketing Manager, Gargash Enterprises said, “Our dynamic range of intelligent SUVs offer power, design and versatility to cater to every need of a modern family. This unrivalled lineage appeals to the lifestyles of a new generation of regional customers who demand performance and seek only the very best. The motive of arranging this kind of an event was to give the audiences more than just a sense of luxury. We wanted them to touch and feel every aspect of our SUV range which cannot be embraced by mere sight. Moreover, all those present also had a fun-filled trip with all the activities that were arranged for their amusement.”

Demonstrating the versatility of Mercedes-Benz SUVs to fit to all lifestyle needs, the SUV Discover 2014 was an event filled with thrill, luxury and power. On day 1 of the event, the participants drove to Ras-Al-Khaimah in spectacular Mercedes-Benz SUVs and were shown a presentation based on the event and on the Mercedes-Benz SUV range at the Waldorf Astoria Hotel. On day 2, the team drove down to the Autodrome at Umm-Al-Quwain and later to Banyan Tree Al Wadi where the Arabian wildlife experience awaits within the nature reserve. Participants experienced 30 minutes of off-road driving and tested the off-road capability of the range as they tackled rolling sands, discovering the SUV legacy of groundbreaking safety and earth-embracing performance. Post the thrilling driving experience, participants were served a scrumptious dinner arranged by Gargash Enterprises and a closing ceremony, marking the end of an adrenaline-charged event.

The Mercedes SUV range allows for a wide scope of activities and terrains. Its adaptability is achieved with the ease of drive-ability, powerful engine options and sporty feel to perform any multitude of tasks, whilst effortless capability is delivered through its rugged utility, numerous features and ability to navigate the toughest terrain. It is designed to give reassuring luxury from each engagement and every angle. Elegant and dynamic interiors, high-quality materials and great attention to detail is unforgettable and reassuring, with craftsmanship and attention to detail at their very highest to meet every driver’s needs and expectations.

Mercedes-Benz has an off-road and four-wheel drive heritage of over 100 years, and now boasts an unrivalled SUV family offering the widest range in the market, delivering peerless performance, fascinating technology, space and refinement across any terrain.