eyewa, the largest online eyewear retailer in the Middle East, recently announced its latest Series B funding round of $21 million. The round will support the company with its ambitious expansion plans, further investment in top-tier technology and product teams, as well as best in class retail and omnichannel technology.
Created with the vision of becoming the largest tech-enabled eyewear company in the Middle East, eyewa is now embarking on a journey to enter the retail sector. With many brands in the past year going from offline to online, eyewa is heading in a different direction and exploring opportunities with bricks and mortar stores in key locations, taking customer experiences to the next level.
Mehdi Oudghiri, Co-Founder of eyewa comments, “We have built eyewa with customers in mind in every part of our journey. After building a truly disruptive online offering with a best-in-class customer experience, we are very excited to embark on an omnichannel journey that will allow our customers to explore eyewa’s differentiated experience in both the physical and digital world. Our stores are built on the basis of what made our success online, with a vibrant look and feel in line with our times, leveraging technology in every aspect of customers’ interaction and exclusive products at accessible prices.”
Since its launch in 2017, the homegrown Middle East brand has cemented itself as a leader in the eyewear e-commerce market and has built a trusted and reliable reputation in the UAE, KSA, Kuwait, Qatar, Oman, and Bahrain.
Not only does it stock and sell contact lenses and eyewear from all the major brands, eyewa has also invested heavily into building its house brands that fulfill the untapped wants and needs of the local market. eyewa has designed and developed three unique ranges spanning different price points; including the lifestyle eyewear brand 30Sundays, the fast-fashion collection called Blackout, as well as a natural color contact lenses range, Layala. The homegrown brand has specifically created these for the modern Middle Eastern consumer.
This $21 mn series B funding round brings the total funding to date of eyewa to $30 mn, after eyewa had raised a $1.1 mn seed round in 2018 led by EQ2 Ventures and a $7.5 mn Series A funding round in 2019 led by Wamda Capital.