Complex Made Simple

Fifty One East together with Sony brings state-of-the-art 4K TV line –up to Qatar

Fifty One East, the leading luxury retail chain in Qatar and Sony Middle East and Africa, the leading consumer electronics brand, today presented the new products in the BRAVIA 4K LED Television line-up comprising of two new sizes 65 and 55-inches.

Each model delivers four times the resolution of Full HD and offers a range of features and a superior picture quality with a redefined sound system for a richer and a wider range of sound than previously possible, to give consumers flexibility in choosing the precise entertainment solution, at extremely accessible price-points.

The new 4KBravia TV line-up is available at all Fifty One East’s outlets located in Lagoona Mall, Al Maha Centre, and City Center Doha Mall in addition to all Virgin Megastores.

In addition, this new BRAVIA X85 series of 4K TVs comes equipped with the same display technologies found in the X90 series, resulting in outstanding picture quality with ultra-fine 4K detail and rich colours – the exception being the X85 series’ adoption of Active 3D technology. Its 4K X-Reality Pro picture engine ensures that all content, regardless of its source, is optimised for ultra-high definition viewing. Using a special 4K database and processing algorithm, the BRAVIA X85 is able to upscale 2K content to near native 4K resolution, while reducing visual noise and correcting image shapes. The 4K LED TV X85 series, as well as the 65-inch and 55-inch X90 series, which are currently available, will gain the ability to support HDMI Specification Version 2.0 to accommodate 4K/60p content via an internet firmware upgrade from the end of 2013.

A representative of Fifty One East said, “Sony has been spearheading the advancement of 4K Bravia TV’s from the start and we are extremely proud to be the partner in bringing the leading brand to our clientele. Sony’s 4K TV has been receiving amazing feedback from customers and we are confident that the new models will be well received. We anticipate that they will be best sellers in our stores.”

The TRILUMINOS Display allows for more stunning, more vivid, true-to-life reproduction of colour on screen and creates a heightened sense of depth. This wider colour gamut enriches and improves picture quality of personal content captured using Sony digital cameras and camcorders that are compatible with TRILUMINOS Color.

For users looking for ways to connect their devices to their TVs without the hassle of connecting cables, the X85 series is Wi-Fi enabled, and comes with an array of features to enhance cross-device connectivity between the TV and the users’ mobile devices. “Smart Connect” is a feature which pairs devices seamlessly to the TV, while “One-touch mirroring” enables users to establish a wireless connection with the TV simply by touching their NFC capable phone with the supplied One-touch Remote Control. Furthermore, the “TV SideView” app will allow users to use their smartphones or tablets as a second screen to extend their enjoyment of the content showing on the TV.


Aileen Andojar
Asda’a Burson-Marsteller
T: +974 44239222

Noha Halaby
Darwish Holding
T: +974 44257797