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First ever Hello Kitty beauty spa opens in Dubai

Dubai-based Sharaf Retail has announced the opening of the world's first spa themed and designed on Japan's Hello Kitty character at the Town Centre Jumeirah shopping mall. The new 172 sq m Hello Kitty Beauty Spa is the first character-branded spa in the Middle East. Japanese social communications firm Sanrio is the owner of the intellectual property rights to Hello Kitty, one of the country's largest cultural exports.