Complex Made Simple

Fly and Eurostar Group bring world’s slimmest smartphone to GCC

The world’s slimmest smartphone hits shelves in the GCC as Fly, one of the leading European mobile makers, launches its record-breaking handset at major retail outlets across the region in partnership with Dubai-based distributor, Eurostar Group.

Measuring at only 5.1mm thin, the Fly Blade is officially the slimmest smartphone in the world available for purchase, weighing a mere 95.5 grams, and combining an ultra-sleek design with advanced technology at a competitive of AED 999.

With its breakthrough device, Fly by Eurostar continues to fulfill the hunger for technology and style in the GCC after witnessing remarkable success across the region. Packaging powerful technology in a super-slim frame, the Fly Blade combines a powerful octa-core platform with the elegance of a light and polished design.

The highly anticipated Fly Blade offers an impressive range of sophisticated features, including face recognition phone lock, smart gestures, and a vibrant 4.8″ Super AMOLED display. A 1.8mm narrow bezel allows for a large, captivating screen that enhances the user experience when viewing photos or videos, browsing the internet, or reading text. Scratch resistant Gorilla Glass protects both the display and the rear panels of the Fly Blade, with a metal encasing that ensures the device does not bend.

Underneath the smartphone’s stylish aluminum alloy frame lies cutting-edge technology, offering users a super-slim design without compromising on quality. Powered by Android 4.4 KitKat OS, the Fly Blade packs an octa-core 1.7Ghz processor, promising reliable, high-speed performance and effortless functionality. A 16GB memory allows users to store every memory and explore the vast multimedia potential of the Fly Blade, complemented with a USB On-the-Go feature, which enables easy connection to peripheral devices, such as external storage USB Devices.

Users can capture their precious moments in vibrant photos and videos with the rear 8MP autofocus camera. The ‘Selective Focus’ feature highlights certain elements of a frame and blurs the rest, enabling users to take professional photographs from the convenience of their super-slim smartphone. ‘Focus and Light Separation’ guarantees vivid contrast, while ‘Face Beauty Mode’ allows users to enhance their portraits by amplifying the eyes, evening the skin tone, and reducing the appearance of blemishes. The wide-angle front 5MP embedded camera is the perfect tool for taking a group selfie or for a video conference.

The phone also boasts a long-lasting Lithium-Ion 2050 mille-ampere hour battery, guaranteeing users 140 hours of uninterrupted operation in standby mode, and 8 hours talk time. Fully loaded with state-of-the-art sensor technology, the Fly Blade features acceleration, proximity, and light sensors, making the device a multi-purpose tool for different situations.

Advanced DTS sound technology ensures users don’t miss a beat by offering them four different audio settings to choose from. Meanwhile, ‘Wet Hand Mode’ allows users to attend to their phone notifications when cooking or washing by simply using hand gestures, and ‘Pocket Mode’ prevents accidental calls and apps from opening while the phone is tucked away. The Fly Blade’s ‘Flip Alarm’ makes it that much easier to get an extra dose of beauty sleep by simply flipping the phone to snooze the alarm.

“We are delighted to bring to our customers in the GCC countries the slimmest available smartphone in the world. We continue to lead the way in our markets with the Fly by Eurostar product range and keep providing innovative, high quality and best value for money products,” said Raju T Jethwani, Group Chairman, Eurostar Group.

Nitin Sood, Managing Director, Fly MEA, said: “With the Fly Blade, we continue to offer our tech-driven customers a revolutionary experience by staying ahead of the curve in smartphone technology. This time, it is the world’s slimmest smartphone, featuring a polished design and advanced functionality, all at a competitive price.”

“Today’s customer is looking for the allure and convenience of a fashionable compact phone, but one that is fully-equipped with the latest mobile technology. What users will discover with the Fly Blade is that they do not have to compromise functionality for size. This game-changing device offers the perfect combination, once again setting new benchmarks for the mobile phone industry,” Sood said.

The innovative handsets will be exclusively distributed by Dubai-based Eurostar Group and available at all major retail outlets across the region. The device will be available in black and white variants.

Fly’s commitment to style and advanced technology has led to its international success, as the acclaimed European brand continuous to expand worldwide. Fly was the number one selling smartphone in Russia in 2013, a top performer in many European markets, and has been doing exceptionally well this year in the region since it penetrated the GCC market in March 2014 in partnership with Eurostar Group.