Complex Made Simple

Food and Beverage Business Group sets roadmap for 2014

The Food and Beverage Business Group, a non-profit industry group under the auspices of Dubai Chamber, set a roadmap of strategic activities to align with the fast developing economic landscape of UAE.

UAE’s latest growth drivers are Expo 2020, Dubai’s fast becoming a favourite tourist destination, rising demand for catering services, increasing awareness of organic food sector and advanced supply chain infrastructure in UAE, all is linked to the F&B sector. At this juncture, the role of this industry group is a facilitator between industry, the voice of business community, opening communication channels among the member companies and government to sustain the growth and excellence of food industry of Dubai, and expanding the reach of group out to the wider region.

Saleh Abdullah Lootah, Chairman of Food and Beverage Business Group, rolled out the plan while addressing a business networking event of the owners of food and beverage industry on the sidelines of Gulfood show, a food and beverage exhibition held at the Dubai International Convention and Exhibition Centre.

Lootah says that the foremost importance, right now, for the group is to get involved with the relevant ministries and authorities to tackle issues faced by the food and beverage businesses in Dubai. The second priority is capacity building by technical and managerial training and sharing best practices.

“The group not only plans to leverage its Dubai base across UAE but outside the country as well by affiliating itself with the local and international industry events such as Gulfood in Dubai, SIAL in Paris and Abu Dhabi and Anuga in Germany”, explained Saleh Lootah. He said the involvement of the group with MICE industry is part of its strategy because the trade events and meetings create global networking and business opportunities. The group will soon announce its long term association with Gulfood exhibition.

He added: “We are discussing strategic partnerships with the business bodies of different countries that are established in UAE. This is to create synergy of different business cultures and connecting them with the UAE industry and businessmen. We will soon announce our first partnership with a business council of a European country.

In line with UAE government’s plan of Emiratisation, the group is discussing a mechanism with its members about encouraging Emirati professionals and placing them in different departments of private food and beverage sector. The group will participate in next career fair for locals.

Lootah asked companies to allocate suitable funds for Corporate Social Responsibility activities. The group was discussing with organizations about women and child healthcare activities. It will also organize lectures on specialized subjects such as behavioral sciences for business community.

For more information please contact:
Nasir Iqbal
PR Consultant
Food and Beverage Business Group
Mobile: +971-50-4243076