Complex Made Simple

Ford Trucks showcases 2016 range at Big 5

Commercial vehicles maker aims at stronger UAE presence with market and segment first warranty package

Ford Trucks and Al Tayer Motors are displaying a range of 2016 Model Year heavy commercial vehicles including a 1843 T tractor, a 3535M 6×4 chassis mixer as well as a 4135M 8×4 chassis mixer at the Big 5 international building and construction show being held at the Dubai World Trade Centre until November 26th.

Last year Ford Trucks partnered with Al Tayer Motors to enter the UAE market and opened new showrooms in Dubai and Abu Dhabi. Since then, the brand has been increasing its share significantly in the UAE heavy commercial market with tipper, mixer and tractor sales.

Highlighting the brand’s growth plans in the region, Emrah Duman, Ford Trucks International Markets Director said: “The Middle East is a priority region in Ford Trucks’ growth plans. Following the UAE and Saudi Arabia, where we launched our new facilities last year, we plan to expand our sales and service network into Oman, Qatar, Bahrain and Iraq markets. We believe our product line-up is well ahead of the competition, offering solutions to different market needs, such as hot climate package specially developed for GCC region and complete truck solutions for all Middle East markets. Additionally, our expanded network will provide customers with a strong service support and spare parts availability in the near future. We are confident that our world-class products and growing network will lead to stronger presence of Ford Trucks in the region.”

Market First: 3 years/unlimited km warranty in UAE
Ford Trucks is the first heavy truck manufacturer to offer 3 year/unlimited km standard warranty in UAE. The new warranty terms further contributes to the competitive total cost of ownership of Ford Trucks.

Hot Climate Package for GCC
Hot Climate Package provides comfort in hot and dusty environments with increased air conditioner performance, improved radiator and filtration. During the two-year development period for the Hot Climate Package, vehicle durability tests including laboratory tests that simulate the region’s high temperatures, humidity and dusty conditions and also the specific customer expectations were studied and considered with extensive road tests conducted in the region. The Hot Climate Package is offered across the entire product line-up for GCC countries.

Ford Trucks vehicles offer quality & durability with low cost of ownership
Preferred by concrete plants and long haulage transportation all around the region, Ford Trucks offer high quality and durability with low initial investment and low operating costs. Popular Ford Trucks models, 1843T tractor, 3535M (6×4) and 4135M (8×4) mixer can be customized with transmission and cabin modules for on road and off road conditions.

Tractors and construction vehicles are offered with 10 mm 500 Mpa chassis frame. The mixer series for construction applications are offered in 6×4 and 8×4 versions with 350 PS power engine. The mixer capacity ranges between 7.7 and 12.7 m3. 1843T tractor model is presented with a 10.3 liter 430 PS powerful engine with Euro 3 emission norms with standard ESP.