Complex Made Simple

Get lucky at every zone in Mall of the Emirates this DSF

Majid Al Futtaim’s Mall of the Emirates transforms into the ultimate shopping destination this Dubai Shopping Festival (DSF) with amazing deals and entertainment for the whole family.

Shoppers will have the chance to win unbeatable prizes after the launch of the Zone campaign, where all the stores within the mall will be categorised in different zones and each one is identified by colour with extensive signage.

Luxe Zone provides shoppers with the chance to win a brand new Bentley Continental GT V8 and luxe prizes upon shopping for Dhs699. By spending a minimum of Dhs399, the Leisure Zone enables shoppers to win a trip to one of 20 dream destinations of their choice; and get a chance to receive 20 Apple gadgets daily from the Tech Zone.

“DSF 2015 promises to bring memorable moments, and the Mall of the Emirates strives to bring the finest of international arts, fashion and culture. The city has become a global and cultural hub and we are proud of our partnership with Dubai Festival Retail and Establishment,” said Hussain Moosa, Associate Director Majid Al Futtaim Properties. “This Dubai Shopping Festival, we embark on showcasing talent and hosting unbeatable shopping deals with a chance to win a luxury car, dream holiday and latest gadgets to create great moments for everyone, every day.”

A special visit by E! News anchor Giuliana Rancic, who is also known to host red carpet events in Hollywood and stars in her own reality TV show along with her husband Bill, will also be a part of Mall of the Emirates’ celebration of DSF’s 20th Anniversary. On Jan 2nd, mall visitors can see her propelling across the breadth of snow-capped grounds on a state-of-the-art zip line Snow Bullet and cuddling the penguins at Ski Dubai.

Shoppers are invited to stroll through an array of fashion and beauty imagery, snapped by

renowned international and local photographers. Changing the landscape of fashion photography, an exhibition of The International Festival of Fashion Photography will be displayed throughout Central Galleria 7 – 14th January. Showcasing imagery of costume through the ages to celebrations of fashion in pop culture, the artwork offers aesthetic culture, and plenty of sartorial inspiration for shopping.

The exhibition, which is planned to become an annual event, is part of Mall of the Emirates’ celebrations of the Dubai Shopping Festival’s 20th anniversary.

During the event, aspiring photographers will have the chance to meet the guest for photo opportunities and expert photography tips.

At the onset of DSF, roaming entertainment will delight mall visitors with ‘Maraca Tall,’ colourful musicians on stilts that will raise Afzo-Brazilian rhythms to new heights, tricks on string puppets performed by the ‘Lady Marionetta,’ and the out of this world ‘Pipe Men.’ To keep the momentum, the talented electric violinist Caitlin De Ville will enthral the audience at the Central Galleria with a mesmerising show featuring her unconventional style of playing the violin while flying over the audience’s heads on Jan 15 – 21st.

Social media fans can also engage in some fun Dubai Shopping Festival activities. They can have their picture taken at the prize stand on each zone and share it on Facebook to win prizes.

Mall of the Emirates will be open until 12:00am on weekdays and 1:00 am on weekends , with participating restaurants and cafés open until 2:00am.