Complex Made Simple

Giuliana and Bill Rancic unveil Celebrity Pop-up Shop

After kicking off the New Year and cc’s 20th milestone edition in grand style, celebrity couple Giuliana and Bill Rancic marked the start of DSF’s “Journey Into the Unique” by inaugurating their Celebrity Pop-up Shop at The Beach opposite JBR.

Fans of the Rancic pair thronged to the venue to be amongst the first to check out Giuliana’s brand new collection from her signature label G by Giuliana Rancic, which she chose to unveil to the world during DSF 2015.

On display and for sale at the Pop-up store are an enticing assortment of gorgeous womenswear pieces, including future wardrobe staples such as trendy jackets with cute cuts, classic wrap dresses and spring/summer must-haves such as high-waist slim-fit pants in a variety of shades.

Trend-conscious shoppers joined the Giuliana at her styling session where she shared valuable tips on dressing for every occasion to look and feel fabulous every day. An open and lively session, the rendezvous turned out to be a fantastic chance for the E! News presenter to connect with fans from Dubai and beyond.

Well known for their friendly attitude and amiable personalities, Giuliana and Bill also welcomed fans long into the evening, signing autographs and posing for photographs.

The G by Giuliana Rancic Pop-up Shop is organized as part of the 20th anniversary celebrations of DSF and is open till 17 January 2015 at The Beach opposite JBR, for shoppers looking to refurbish their New Year’s wardrobes with pieces designer by an international style icon.

Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSF 2015 will take place until 1 February under the theme “A Journey of Celebrations” – offering citywide events, mega attractions and numerous shopping opportunities and winning options for visitors and residents from around the world.