Complex Made Simple

Hamdan Bin Mohammed Heritage Center participates at ADIHEX 2015

HHC unveils new corporate identity for the Fazza Championships on the second day of ADIHEX 2015.

H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development and President of the General Authority for Youth and Sports Welfare, visited the pavilion of Hamdan Bin Mohammed Heritage Center (HHC) at the Abu Dhabi International Hunting and Equestrian Exhibition – ADIHEX 2015, on its second day (Thursday, September 10).During his visit, H.E. lauded HHC for its efforts to preserve the UAE’s national heritage and promote traditional sports through hosting the Fazza Championships, which were launched more than 15 years ago under the direct support of His Highness Sheikh Hamdan bin Mohammed bin Rashid bin Saeed Al Maktoum, Crown Prince of Dubai, to safeguard the intangible heritage of the UAE.

HHC’s pavilion also attracted a number of senior officials,heritage professionals and representatives of international companies. More than 640 exhibitors are participating in this year’s edition of ADIHEX.

Launch of the New Corporate Identity for Fazza Championships
On the sidelines of the exhibition, HHC unveiled the new corporate identity for its annual Fazza Championships, coinciding with the revamped design of the Center’s pavilion at ADIHEX 2015. The HHC pavilion has doubled in size this year in order to be able to accommodate the expected increase in the number of visitors and to facilitate effective interaction, shedding a more informative light on the evolution of the Fazza Championships since its inception by putting on display an extensive collection of photographs and documentary films.

Emphasizing the importance of launching the new corporate identity for the Fazza Championships at a prominent gathering such as ADIHEX 2015, Souad Ibrahim Darwish, Director of the Championships Department at HHC,said: “All departments of the HHC are keeping pace with the changes and innovations in the global arena, in terms of adopting international best practices and the latest technology systems and applications. ADIHEX, we felt, represented the perfect cultural and heritage platform for us to launch the new corporate identity for Fazza Championships and introduce regional and international audiences to the vision and mission of HHC as well as its various initiatives. The timing of the launch is perfect, too, as it comes just ahead of the start of the 2015/2016 season of the championships.”

For his part, Mohammed Abdullah bin Dalmook, Director of Corporate Support Department at HHC, said: “We are delighted to participate in this important exhibition, which has become a global platform that contributes to acquainting people with various traditional sports such as falconry, and diving. The exhibition has evolved into a popular annual forum attracting those interested in hunting who come from all over the world to see the latest developments in this area. Hunting is one of our deeply-rooted cultural traditions, which formed an integral part of the daily life for many of our ancestors. This is the second year in a row that HHC is taking part in this exhibition, and we are glad to have the opportunity to help people get familiar with traditional Emirati sports and the latest technological devices and equipment used in these sports competitions.”

“In the meantime, the exhibition has also witnessed the launch a new corporate identity for the Fazza Championships, where the logo of the championships has been changed to signify greater inclusiveness and diversity. The new logo combines images representing the eleven championships in different colors so as to give a distinct sense of identity to each one of them,” he added.

ADIHEX 2015 – Live Broadcast on Al Oula Radio
Al OulaRadio, an initiative of Hamdan Bin Mohammed Heritage Center, offered listeners a live update of the exhibition’s events and activities as part of its popular “Akhath and Atta” program, presented by Khalifa Al Falasi and Muslim Al Ameri, on 9th and 10th September 2015. The program also includes daily competitions on the Fazza Championships—where listeners have the chance to win exciting prizes—throughout the exhibition, which runs until 12 September 2015.

As part of its live broadcast of ADIHEX 2015, the radio station spoke extensively to the exhibition’s organizers, officials and visitors to offer listeners an insightful brief on the important aspects of the exhibition, in Al Oula’s typically engaging style of programming that is known to resonate well with the Emirati youth.