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Homegrown marketplace concept CREO launches in UAE

Launch event took place at Argo Tea Arabia City Walk with competitions and prizes

CREO, a unique homegrown marketplace concept, has officially launched in the UAE. To mark the launch, CREO held a fashionably hip event connecting the online world to the indoors. Setting up shop at Argo Tea Arabia City Walk Dubai, from 12-14 November, the event showcased the brand’s urban, street vibe through creative competitions and prizes, and a selection of merchandise that was made available for purchase at the venue.

CREO’s aim is to revolutionize the world of online fashion. Using the latest technologies, product and printing innovations, CREO manufactures its customers’ ideas into customized designs. By providing a canvas of high quality apparel and merchandise, customers can design, wear and carry their favorite pieces; words, ideas, music and so on, and turn them into wearable, useable art. Based in Dubai, the brand was created by a diverse group of young minds that shared the passion of building a Create-It-Yourself portal.

“We’ve found that people are constantly looking for brands that draw inspiration from the popular culture of the region, and in response we created CREO. At CREO, we make sure our designs are in sync with the emotions and thoughts of our customers in the GCC and Middle East. How do we do it? By expressing ourselves on a canvas of statement apparel and merchandise that our customers can personalize and utilize everyday”, said Nooruldeen Agha, Co-Founder at CREO.

At the event, visitors took part in activities, including: ‘Dare to Design’ where an in-house designer transformed guests’ unique designs into reality; a ’15 Seconds of Fame’ competition where guests entered a completion for the best photo while decked out in CREO gear; and the ‘Living Doll’ where live, giant-sized mannequins livened up the event.

With quirky designs, the brand speaks to people who have a ‘now’ state of mind; what is trending now, living in the now, making a statement now. CREO feeds on creativity and breeds originality, centering around the idea that its customers will know and show who they are – with what they think, with what they say and what they wear.