Complex Made Simple

Horouf to display educational app at Dubai’s 2015 Digital Education Show

Interactive apps and literature aim to preserve the Arabic language among children in a fun, innovative way

Horouf, the groundbreaking educational imprint of Kalimat Group, will be participating in the 2015 Digital Education Show at the Dubai International Convention & Exhibition Centre from September 15th to 16th.

The show, which will consist of both a conference and exhibition, aims to empower education with technology, making it the perfect platform for Horouf to demonstrate its educational smart application and discuss the latest innovations in the education sector with other businesses.

Established in 2013, Horouf supports the teaching of Arabic to preschool and primary school students in a fresh, future orientated way.

It helps them to develop their Arabic language skills, as well as create a successful learning relationship between them, their teachers and their peers.

Horouf provides a variety of publications both via its app and via hard copy for young children, such as The Big Book, Imrah Series, Concepts, and Family Letters. Its rich educational content includes interactive animated stories, 2D and 3D video clips, games, and activity worksheets. Children also have the option to add their own artistic touches in an interactive art space on the app.

Speaking on Horouf’s participation in the Digital Education Show, Tamer Said, Managing Director of Kalimat Group, said, “This is our first year participating in the show, and we are very excited to discuss innovation in education with similar companies and exhibit our app, which is designed to keep children entertained while learning Arabic, and gives them the opportunity to create and use their imagination. As newer generations become more reliant on technology, the Horouf app helps to keep children stimulated and provides them with unique educational games and activities that they can take part in anywhere.”

Horouf’s educational materials aim to improve the capacity of students in Arabic learning by encouraging them to develop their physical, cognitive, and sensory skills and give them more room to innovate and explore. The imprint also focuses on developing students’ minds so that they are able to cope with the requirements of future growth.

The Digital Education Show, which is in its second year, hosts local and global solution providers such as schools, universities, education authorities, governmental organisations, content platform providers, IT and data services, equipment suppliers, and infrastructure suppliers, and is attended by a range of decision makers from all over the world.

The biggest show of its kind in the Middle East, it saw the participation of hundreds of attendees last year from the Middle East, India, Pakistan, Australia, Japan, the UK, France, Greece, the Netherlands, Finland, Malaysia, the Philippines and the Republic of Korea.