Complex Made Simple

Hussain Al Jassmi announced as Ambassador of the #PepsiChallenge in Middle East

The Emirati star will be featured on some of the biggest billboards across the region.

As part of the 2015 Pepsi Challenge global movement designed to galvanize consumers around the world to live life to the fullest, Emirati singer Hussain Al Jassmi has partnered with PepsiCo’s iconic brand, Pepsi, to become the region’s ambassador for the #PepsiChallenge, bringing music and life to consumers across the Middle East.

In addition to the global challenges across areas of pop culture that consumers are passionate about such as design, sport, music and tech, this partnership will offer fans across the Middle East the chance to try something new through a number of local challenges designed to empower them to “Live for Now.”

“It’s an honor for us to be partnering with such a celebrated artist. Hussain Al Jassmi represents a star to many generations and through this partnership, we want to empower consumers to try something new,” said Carla Hassan, Chief Marketing Officer, PepsiCo Middle East and Africa.

Commenting on the partnership, Hussain Al Jassmi said: “Pepsi represents an iconic brand and I couldn’t be more proud to be associated with it. We are all sometimes afraid to step out of our routine and try something new, but it’s because of that extra effort that I did I am now the person you see me today.”

As a Pepsi Challenge ambassador, the Emirati star will be featured on some of the biggest billboards across the region.

“I encourage everyone to join the #PepsiChallenge and show off what you’re really made of; it can get you to places you had never imagined,” Jassmi added.

Al Jassmi is the latest A-list star to join the #PepsiChallenge, which includes global ambassadors Serena Williams, the undisputed greatest female tennis player of all-time; the “Fastest Man Alive” and six-time Olympic gold medalist, Usain Bolt; and rising football superstar, James Rodríguez.

With a launch that marked #PepsiChallenge as the #1 Twitter trending topic worldwide, and engagements by and with Pepsi global brand ambassadors and international luminaries, fashion houses and sports celebrities alike, the Pepsi Challenge continues throughout 2015 with additional global and local challenges. Challenges are issued on Pepsi social channels, and via global and local ambassadors.