Complex Made Simple

ICC Academy to deliver Schools Coaching Programme across GEMS schools network

The ICC Academy at Dubai Sports City, in partnership with E-Sports, is all set to deliver an after schools programme in GEMS schools across the UAE.

The action begins on 5 January, the start of a ten-week programme, with schools including GEMS Wellington International, GEMS Wellington Silicon Oasis, GEMS Jumeirah Primary School, GEMS Wellington Primary School and Royal Dubai School.

Each session lasts for an hour, with age-dependent soft-ball or hard-ball variants, and is specifically designed to introduce the sport to children between the ages of six and twelve. And at the end of the term will be a Schools Festival at the ICC Academy on 9 March, with every youngster that has participated able to experience the world-class facilities used by a host of international stars – most recently the senior men’s squads from South Africa, Pakistan and Sri Lanka.

Explaining the new programme, ICC Academy Head Coach Mudassar Nazar, said, “The Schools Coaching Programme has been designed to introduce the game of cricket to young players in schools, giving children the opportunity to develop their cricketing skills. The skills the children develop can then be applied at the end of term Schools Festival at the ICC Academy, which is an opportunity for all of them, along with their families and friends, to come and experience the world-class facilities on offer at what is the home of high performance cricket. A key part of the programme is that it includes its own award scheme that rewards skills development and ensures progression. The award scheme was created specifically for this programme and it helps to make this a unique proposition across the region.”

The cost of registration for children at the above-mentioned schools is only AED1000 per child per term – that works out at the equivalent of just AED100 per session, with the added bonus of the end-of-term Schools Festival included.

And if your school is not one of those mentioned then please get in touch using the contact details listed as the plan is to expand the scheme and involve as many children as possible.

ICC Academy General Manager David Jenkins, added, “The Schools Coaching Programme is a further illustration of the strength and depth of what the ICC Academy offers across the UAE. From coaching of toddlers via Cricket Cubs up to adults, as well as events for schools, colleges and corporates, our facilities and experienced coaches are available to all ages and abilities – outside of the use by the game’s elite. We really do have something for everyone. We are delighted to be partnering with the established name of E-Sports at GEMS schools to deliver the Schools Programme and we look forward to it being not only a success but also to developing it further across the UAE and the region as time goes on.”

“The ICC Academy really is the only place to be for children that want to have fun and develop their cricket to the greatest extent. The regular visits from top international sides – most recently South Africa, Pakistan and Sri Lanka – give children the chance to get close to the international players they see on television. We have a superb team of coaches led by former Pakistan all-rounder Mudassar Nazar and thanks to our superb indoor and outdoor facilities we can offer action to all age-groups 365 days a year. We look forward to more youngsters joining us in the coming weeks and months,” he concluded.

The ICC Academy is on Twitter at and Facebook at as well as Instagram at #ICCAcademy. E-Sports is the leading sports management and coaching company in the UAE. Based in Dubai, it already provides sports training academies for both children and adults of all levels. Its sporting activity programmes also include tennis, football, swimming, gymnastics and holiday camps and further details can be found at

For more information:
Brian Murgatroyd
Dubai Sports City Media Manager
Tel: +971555572531