Complex Made Simple

Ideal Standard reinforces commitment to region; sets up Ideal Standard MENA

Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, has reinforced its commitment to the MENA region by establishing Ideal Standard MENA (Middle East & Africa).

With regional headquarters in Dubai, Ideal Standard will tap into the burgeoning growth opportunities for its innovative bathroom solutions famed worldwide for over 100 years, amidst the booming construction activities in the region.

The company has been operating in the Middle East region for over 50 years, and felt the time was right to set up regional subsidiaries to cater for the huge demands and requirements of the market.

Ideal Standard, the leader in total bathroom solutions and number one in sanitary ware in MENA region, has been associated with some of the most prestigious projects in Middle East, including Burj Al Arab and Burj Khalifa in Dubai, Financial Centre and Emirates Palace Hotel in Abu Dhabi, Barwa City and Barwa Commercial Avenue, La Cigale and Grand Hyatt Hotel, Sidra Hospital Staff Housing in Qatar, Roco Forte, Rosewood Corniche Hotels and Gosi Park Granada in KSA, among others.

“Economic growth in the Middle East is currently stronger than anywhere in the world and the unprecedented scale of construction in the region is providing the right kind of growth opportunities for us. The trends are extremely robust and we look forward to reinforce our market leadership within a long term growth strategy of investments, resource commitments and focus on local market requirements,” said Mr Ahmed Hafez, CEO of Ideal Standard MENA. He added, “The need of the hour is to localize the solutions, both in terms of production and product development tuned to the region. With our regional presence, we will be able to offer our high-quality and customized total bathroom solutions with a faster turnaround time.”

Improved sustainability is another aspect that Ideal Standard MENA expects to offer within a vast range of water and energy products. As steps towards sustainability, the company has been awarded for its contribution and world-class expertise on water efficiency and energy consumption to Baytna – Qatar’s Passive House – first energy-efficient house in MENA region. For over 40 years, the company has been at the forefront of environmentally-friendly innovation and proud to bring the excellence to Qatar with the Baytna project.

All these factors required a new approach to operations for a company such as Ideal Standard and its entire supply chain in the region. To support this expanded geographic focus, Ideal Standard MENA has a an experienced team of professionals tasked with identifying and reporting local business requirements, strengthening the growth trajectory and expanding its market position in the region.

For more info please contact:
Nehal Saab
Account Director
Tel: +97143912546
Email: [email protected]

Khaled Abou Hichme
Account Manager
Tel: +97143912144
Email: [email protected]