Complex Made Simple

Infinia powers CBQ rewards with instant POS redemptions

Infinia’s newly launched instant POS redemption provides state-of-the-art, smart redemption mechanisms and quality options, breaking new ground in customer experience.

Infinia Services & Solutions, a UAE based loyalty and payment solutions’ company, has expanded its pioneering redemption and rewards program in association with Commercial Bank of Qatar for its CBQ Rewards Program, triggering an upscale in the Qatar loyalty market.

Infinia’s newly launched instant POS redemption provides state-of-the-art, smart redemption mechanisms and quality options, breaking new ground in customer experience. It allows them to redeem their reward points instantly, online and using them directly at the point of sale. This innovative service is the latest addition to Infinia’s varied panel of services and is now available for financial institutions in the UAE.

The POS redemption is an e-Voucher based process, which syncs into the current scenario of consumers demanding simplified, instant solutions, at one’s finger tips. The e-Voucher has the feature of being redeemable across merchants, for the value of the transaction, all at convenience of a single redemption destination. Customers can redeem with over 100 merchants across different product categories. Some of the leading brands include Damas, Rivoli, Sharaf DG, Ikea, Toys R Us, 51 East, Salaam Stores, Massimo Dutti, Virgin Megastore, Jarir Book Store, to name a few.

Along with POS redemption, the rewards program allows customers an option to redeem their points for charitable causes or from amongst the global network of 900+ airlines, over 450,000 hotels and over 150,000 car rental destinations.

“Our endeavor to launch real time redemptions through POS aims to address the current consumer need for ‘safe, instant and hassle free’ redemption. Debuting this with Commercial Bank of Qatar (CBQ), we have further strengthened our valued association with CBQ. The platform works on voucher redemption and brings consumers the best of redemption options across key brands, merchants, flights, hotels, car rentals and more. This new platform enhances our extensive line of services for the region, thereby proving once more our commitment to satisfying our partners’ needs,” says Prashant Khattar, Managing Director and Founder of Infinia Services & Solutions. “Our success story with CBQ will allow us to roll out this program to all markets that we currently cover – the Middle East, Africa, South Asia and South East Asia – and of course the UAE, which hopefully will be next!” Khattar concludes.

Infinia’s endeavors continue to advance with solutions that are customer centric, apt for business and backed with an ideology to always stay ahead.