Complex Made Simple

Intercoil International unveils ‘The Bedroom by Intercoil’

The Bedroom by Intercoil stocks a range of premium pillows that include both classic and contour shapes in a variety of materials

Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, is welcoming customers to The Bedroom by Intercoil, the new retail concept currently being introduced across its retail outlets in the Middle East.

Expanding its portfolio of products beyond its renowned range of premium mattresses, The Bedroom by Intercoil is a one-stop destination for everything from full bedroom furniture suites, to the finest bedlinen, soft furnishings and accessories.

With a full range of bedroom furniture that includes headboards, nightstands, wardrobes, dressers and even prayer chairs in a selection of woods and contemporary finishes, Intercoil also offers a bespoke manufacturing service to create a customer’s dream bedroom in whatever style and material they prefer.

The Bedroom by Intercoil stocks a range of premium pillows that include both classic and contour shapes in a variety of materials – from the finest down, to micro fibres, natural latex and high grade viscose made entirely from eco-friendly raw materials. Soft furnishings include pillows, comforters and luxurious throws, while the select range of bedlinen offers sheets and pillowcases made from pure cotton in a range of colours and patterns.

Part of a rollout programme to introduce the new retail concept across the region, the first The Bedroom by Intercoil stores are now open in Al Barsha, Jumeirah, Mirdif City Centre, Jumeirah Beach Residence and Al Ain Mall in the UAE, with an additional three outlets in Sharjah, Abu Dhabi and Bawadi Mall expected to open by the end of 2015.

Hassan Al-Hazeem, Managing Director, Intercoil International said: “Intercoil International has a well established reputation for the widest choice of top quality mattresses, from our internationally certified foam mattresses to our most premium and technologically advanced Simmons ranges. Now with the introduction of The Bedroom by Intercoil we are able to offer our customers a single, convenient and inspiring destination to create their dream bedroom.Whatever their needs, preferences or budgets we hope to make those dreams come true.”

With 23 retail outlets across the region, the new retail concept has already been introduced in the Kingdom of Saudi Arabia, in showrooms in Al Ehsaa and Jubail, Retail outlets in Dammam, Al Khobar and Jeddah will also introduce The Bedroom by Intercoil brand in early 2016, while the new brand rollout will continue through all GCC markets, Levant and North Africa during the year.

In addition to The Bedroom by Intercoil retail outlets owned and operated by Intercoil international, Intercoil products are also distributed through reputable independent retailers in 23 countries throughout the MENA region and the Levant. The company is the exclusive licensee in the Middle East for leading US bedding company, Simmons, a preferred brand around the world for many decades.