The Irish company No-H2O is bringing its innovative waterless carwash and cleaning products to the UAE for the first time in partnership with Central Trading Company (CTC) – part of the Al Rostamani Group.
No-H2O offers the latest waterless technology and tailored solutions for regions facing water restrictions, as well as providing an eco-friendly approach to car care excellence. The deal, which is expected to exceed AED4 million, will see CTC take on the role of master franchisee and act as the exclusive distributor for No-H2Oin the UAE.
Headquartered in Dublin, No-H2Ois popular in a range of sectors and supplies environmentally friendly products to consumers via retail outlets, as well as trade audiences in commercial markets such as car dealerships, car rental car companies and professional car wash operators.The company also offers car cleaning franchises with future proof technology that can be installed in different locations such as malls, hotels and office blocks.
Emmet O’Brien, Managing Director, No-H2O Car Care said: ‘’we are very proud to have secured the partnership with Central Trading Company and Al Rostamani Group. Entering the market with such an established company with more than 50 years experience gives No-H2O a solid footprint in the GCC and as we expand our offering across the region it will have a direct impact on the number of jobs available at our headquarters in Ireland.’’
Mr. Mohammed Aqel, General Manager, Central Trading Company commented: “Over the past 58 years Central Trading Company has built long-term business relationships with our customers and well-known multinational brands who are leading providers of total solutions for the automotive industry. We’re revolutionising the UAE car market by introducing No-H2O and we will continue to satisfy our valuable customers and exceed their expectations.”
Ireland’s Ambassador to the UAE, HE Patrick Hennessy commented, “I am delighted to witness the signing of this agreement. This is an excellent example of a strong partnership between an innovative Irish company and a highly successful local UAE company. I wish them every success”.
Sean Davis, the Regional Director for Enterprise Ireland Middle East and North Africa commented “Enterprise Ireland is committed to growing Irish exports to the Gulf Region to €6BN by 2020. It is through deals such as this one between NoH2O and Al Rostamani Central Trading Company that this target will be achieved”.