Complex Made Simple

Ithraa conducts successful Singapore talks

thraa management held four-days of trade talks with representatives from SBF

Underlining the importance Oman places on Singapore as a trade destination, management from Ithraa, Oman’s investment promotion and export development agency, recently carried out a fact-finding trade mission to Singapore to meet counterparts at Singapore Business Federation (SBF) and Spire Research & Consulting company in the preparation for the upcoming Omani Trade Delegation planned for the first quarter of 2016.


Lead by Mrs. Nasima Al Balushi, Ithraa’s Director General of Export Development, Ithraa management held four-days of trade talks with representatives from SBF, the apex business chamber championing the interests of the Singapore business community in the areas of trade, investment and industrial relations and the Spire Research and Consulting Company.


“Our visit to Singapore was designed to enhance dialogue between Ithraa and our counterparts and explore business and trade opportunities. Providing information and a platform for Omani non-oil exporters to explore international business opportunities and penetrate new markets is fundamental to our mandate.”


Mrs. Al Balushi went on to add: “the Sultanate is open for business and the Government is committed to supporting non-oil Omani export growth and encouraging inward investment. This was the message we were delivering to colleagues in Singapore. Promoting Oman abroad and sharing the Government’s economic message is central to the work of Ithraa.”


Supporting Ithraa’s hub and spoke approach to driving non-oil exports, it has over 20 investment and trade representatives placed in strategic markets around the world, all playing an important role in helping Oman’s non-oil exporters learn about and penetrate mature as well as emerging markets.


According to Ithraa’s Director General of Export Development “trade missions are a valuable way of developing new and existing markets overseas for Omani businesses. This is particularly important given the value of non-oil exports to our economy. The objective of our Singapore visit was to build on the existing economic links Oman enjoys with Singapore and, in a wider context, southeast Asia. The meetings held will serve to bolster productive trade and investment relations and reinforce the potential for innovative Omani exporters in the well-estalished Singaporean economy which will ultimately mean jobs in Oman.”