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Joy of giving proving successful at Bahrain Duty Free

Halfway through their Joy Of Giving Promotion which was launched in conjunction with MasterCard on December 1st; Bahrain Duty Free have hailed initial results as exceptional. The promotion offers customers making purchases in any of the Bahrain Duty Free stores at Bahrain International Airport an opportunity to instantly receive 15% back in shopping vouchers.

Speaking about the promotion, Bahrain Duty Free Deputy General Manager Bassam Alwardi highlighted how “When we set up the targets for this amazing promotion we set ourselves ambitious targets and developed a number of staff incentives to achieve it. We are now halfway through the initiative and results so far are exceptional; exceeding our targets by over 20%”.

Girish Nanda, Area Head for Saudi Arabia, Bahrain and Yemen, MasterCard echoed these sentiments: “We are delighted to have launched our first regional initiative with Bahrain Duty Free. They are known throughout the region for exceptional promotional offerings, and we believe that this promotion will be just the beginning of a long and exciting partnership with them.”

The promotion continues until December 31st.