Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its foray into Kuwait with the opening of three signature showrooms on December 26, 2014.
The showrooms will be located in Fahaheel, Al Rai Kuwait and Malia (Kuwait City.) Mr. Amitabh Bachchan, a stalwart of Indian cinema and the Brand Ambassador of Kalyan Jewellers will inaugurate the outlets, along with the other Ambassadors Ms. Manju Warrier (Malayalam film actress) and Prabhu Ganesan (Tamil film actor). The Chairman of the group Mr. T. S. Kalyanaraman, and the Executive Directors Mr. Rajesh Kalyanaraman and Mr. Ramesh Kalyanaraman will also be present for the inauguration. At the inauguration of the stores, the three celebrities will jointly address the members of the public from a specially erected stage. Mr. Bachchan, Ms. Warrier and Mr. Ganesan will also grace a gala evening celebrating the entry into Kuwait as also surpassing a historic figure of 75 showrooms in the Kalyan Jewellers network.
The opening of Kalyan Jewellers showrooms in Kuwait is part of the company’s growth plans to expand its presence in Gulf Cooperation Council countries and is aimed at providing the best jewellery buying experience for customers. The showrooms, curated in close partnership with designers and stylists will be offering an exquisite and extensive collection of jewellery, with stunning designs.
Speaking on the occasion, Mr. T.S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “This is a momentous occasion as the Kuwait launch coincides with a significant milestone for the brand. With the launch in Kuwait, the total number of showrooms will be 77 across West Asia and India. The Kuwait market is sophisticated and our objective is to provide a wide range of designs that will fulfill distinct local tastes of customers, whilst also serving the needs of the significant expatriate population. There has been a steady rise in the demand for exquisite precious jewellery across West Asia as a whole and we have ambitious plans for consolidating our position in Kuwait. This foray is part of our ongoing commitment in expanding our customer reach through investments in new showrooms.”
With the three showrooms opening in Kuwait, Kalyan Jewellers will have 77 outlets spread across West Asia and India including nine in the UAE. It will also add Qatar to its presence shortly. By the end of fiscal 2015, Kalyan Jewellers is targeting 100 showrooms. Kalyan Jewellers recently attracted a significant investment of $200m from leading private equity investor Warburg Pincus. The investment is set to accelerate the growth plans of Kalyan Jewellers as it consolidates its leading position in the existing markets and enters global markets including Singapore and Malaysia. Since the investment from Warburg Pincus, Kalyan Jewellers has added over 15 showrooms to its network.
Kalyan Jewellers is one of the most trusted brands in India and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’. Kalyan Jewellers has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand in the country to have a male as a brand ambassador, successfully defying the convention in jewellery marketing.
Kalyan Jewellers has also invested in educational campaigns befriending the consumers with its insights and sharing of knowledge. Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors of Kalyan Jewellers. The brand also has regional icons like Prabhu Ganesan, Nagarjuna, Shivaraj Kumar and Manju Warrier associated with the brand. Kalyan Jewellers has been ranked among Top 10 Trend Setting Brands in India (Pitch, 2013).